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* Visa Security Standard for m-Commerce Payments
* Specification Created to Extend Authenticated Payments Over the Internet To Mobile Phones
Mobile 3D is Visa International's new global specification that ensures the security of Internet payments made over mobile phones.
Launched in September 2001, the Mobile 3-D Secure specification is based on existing payment technologies and is a result of Visa's ongoing efforts to ensure that both buyers and sellers are protected when they use or accept a Visa card. It supports Visa's ongoing commitment to realize universal commerce (u-commerce) -- the ability to conduct secure commerce anywhere, anytime with any type of device.
Developed in conjunction with some 15 major industry players, including Ericsson, Motorola and Oracle Mobile, the specification is part of Visa Authenticated Payment, a comprehensive e-commerce program designed to ensure safe and secure online payment transactions. The Mobile 3-D Secure specification extends payment authentication initiatives into mobile commerce, enabling Visa card issuers to validate the identity of their cardholders in real time. It ensures that payment data sent over open networks is not compromised and allows consumers to actively protect their Visa accounts from unauthorized use when shopping on-line over mobile devices.
``While the vast majority of Internet transactions still take place via PCs, it is essential that a secure standard be in place for transactions that originate from mobile phones or other mobile devices,'' said Philip Yen, executive vice president, e-Visa International. ``Consumers need to feel the same sense of security when they shop online using a mobile phone as when they shop in the physical world.''
The Mobile 3-D Secure specification supports global interoperability, enabling consumers to have a consistent and seamless experience regardless of the method or device being used to access the Internet. It minimizes the impact on merchants and requires no changes to backend payment systems.
The growth in mobile phone usage shows a clear trend toward wireless Internet devices. According to Nokia, during 2002, more people will be accessing the Internet with handheld, wireless devices than via landlines. Analyst and consulting company Ovum Limited suggests that, globally, 373 million wireless subscribers will be buying on-line in 2004.
A number of Visa m-commerce programs are currently underway worldwide to test the viability of m-commerce payment solutions and raise consumer awareness. In Asia, Visa has partnered with Hutchison Telecommunications and Dao Heng Bank to develop a mobile payment service using Mobile 3-D Secure. In Europe, Visa has signed a strategic alliance with Omnitel Vodafone while, in the US, Visa and Sprint are working together to help facilitate secure mobile payments and create opportunities to purchase goods and services over the Sprint PCS nationwide wireless network.
Barclaycard's IT Director, Jennifer Allerton, said: ``There is strong demand from consumers and merchants in Europe for mobile card payments. At Barclaycard, we have successfully trialled 3D-Secure on the Internet, and working with Visa and Arcot, we demonstrated 3D-Secure working over WAP in June. This announcement is a significant step forward in the development of m-commerce.''
The Mobile 3-D Secure specification can be obtained from Visa at mobile3d@visa.com.
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