To further accelerate the evolution of text messaging within the wireless industry and assist their customers generate revenue
quicker, Alcatel, Motorola, Siemens and Sony Ericsson have published guidelines that will assist content developers create
the next generation of mobile messaging.
EMS (Enhanced Messaging Service)
adds powerful new functionality to the popular text-based SMS (Short Messaging
Service). Using EMS, mobile phone users can add life to their Text
Messages in the form of images, melodies, and animations.
Alcatel, Ericsson, Motorola and Siemens have committed to
supporting EMS and bringing exciting images and sound to text messaging via EMS.
Nokia is still using its own SmartMessaging Protocol.
All phone users, execpt those using Nokia phones, will
now be able to enjoy collecting and swapping images, ring signals and
other melodies between the handsets of the world's leading phone makers.
Because the EMS standard is open, operators and content
suppliers alike will be able to introduce appealing new
value-added services such as screen savers, images and
ring melodies that can be easily downloaded from the Internet. By the end
of January 2001, SMS was used to send more than 20 billion text messages per
month worldwide. EMS messages are sent over the same
infrastructure as regular SMS messages, thus keeping
investments to a minimum and allowing for quick and easy deployment
of the service. EMS provides an important evolutionary step between SMS and full
Multimedia Messaging Service (MMS).
The EMS standard was defined by 3GPP (3rd
Generation Partnership Project), the same standardization body from which
the worldwide success of GSM and the standardization
of SMS (Short Messaging Services) originated.
It is a completely open standard that may be supported
by any manufacturer in the interests of interoperability between consumers.
EMS enabled telephones will begin shipping from the end of Q2 this year,
however, because EMS is obviously tied to new product
launches, this timescale will vary across manufacturers.
Click HERE
to see more details on EMS guidelines
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