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Jan 16 2004
  
O’Neill Europe - a leading provider
of high-quality sportswear and sports gear - today unveiled
the result of a joint product development
project: their first ‘wearable electronics’-product with
Bluetooth.
Based on O’Neill’s specifications,
Infineon has developed a chip module suitable for
integration into a pioneering snowboard jacket.

Adapted to withstand raw
snowboarding environments, functions such as “mobile
telephony by Bluetooth” and “MP3 player” are integrated into
the sportswear. The outstanding innovation from O’Neill’s
2004/05 winter collection for the technologically clued-in
snowboarder is named “THE HUB”.
“With the product just launched, the
groundwork preparatory to full integration of electronic
functions in clothing is starting to bear fruit,” said
Dieter May, responsible for strategy and emerging businesses
at Infineon. “With the first market-ready product to use our
technology for integrating electronic functions in clothing,
we are again underlining our aim to be the leading solutions
provider among semiconductor companies. This basic
technology opens up new markets and sales channels for us.
Our aim is to expand these significantly starting from our
leading position.”
Woven into THE HUB snowboard jacket
are electrically conductive fabric tracks which connect the
chip module to a fabric keyboard and built-in speakers in
the helmet.
The chip module contains a
full-featured MP3 player and a Bluetooth module via which
the snowboarder can control a mobile phone. If the
snowboarder wants to make a phone call, the stereo system
acts as the headset. The microphone is integrated in the
collar of the jacket.
Recent studies by the Venture
Development Corporation predict worldwide sales worth over 1
billion euros for the “intelligent textile materials” market
by 2007. Since presenting its technology Infineon has
discussed firm projects with more than 200 companies from
the textile industry. In cooperation with the Vorwerk
Teppichwerke carpet plant in Hameln, Germany, Infineon is
currently working on an initial prototype of a “smart
carpet”.
About Infineon
Infineon Technologies AG, Munich,
Germany, offers semiconductor and system solutions for the
automotive and industrial sectors, for applications in the
wired communications markets, secure mobile solutions as
well as memory products. With a global presence, Infineon
operates in the US from San Jose, CA, in the Asia-Pacific
region from Singapore and in Japan from Tokyo. In the fiscal
year 2003 (ending September), the company achieved sales of
Euro 6.15 billion with about 32,300 employees worldwide.
Infineon is listed on the DAX index of the Frankfurt Stock
Exchange and on the New York Stock Exchange (ticker symbol:
IFX). Further information is available at www.infineon.com.
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