A new concept in mobile phones, the Siemens M35i WAP is both rugged and stylish, and is resistant to water, shock and dust. Extremely light (just 125g) and ergonomically advanced, the M35i is the ideal companion for people who need a tough, reliable phone to match their dynamic lifestyle.

The M35i includes a WAP 1.1 browser and integrated modem, which opens the door to the world of mobile on-line information and business and leisure services.

Avaiable from May 2000, the Siemens M35i mobile phone is portrayed as the ultimate phone for the WAP (Wireless Application Protocol) generation with active lifestyles.

Designed to appeal to the increasingly sophisticated age sector of 16-30, the stylish handset includes exciting new entertainment features such as "Picture Messaging" and "Calling Faces". Picture Messaging allows the user to send fun and emotional images instead or in addition to text messages via SMS.

Calling Faces adds further emotional value to incoming calls by allowing you to add amusing and personal face icons to important names in your address book. When your mobile phone rings, the screen will flash with your chosen face in addition to the name. Other entertainment features include games and a ring tone melody composer.

In addition, one of its smartest features is the inclusion of Intelligent Typing* which makes sending text messages very simple and very fast to use. The user simply presses each desired letter key once, and the dictionary recognises the words the user is trying to spell.

Users are able to personalise their M35i by selecting the menu level, the menu format and through programming own user profiles to meet their individual needs. For example the menu level can be set to "fast" if simple tasks such as making and receiving calls is all that is required.

The launch marks the latest step in Siemens' aggressive strategy to become a leading provider of integrated Internet solutions to all mobile phone users. With the launch earlier this year of the M35i's sister products, the C35i and S35i mobile WAP phones, Siemens is now the first manufacturer to offer Internet capability in extremely competitively priced mobile phones.

Siemens has appointed Yahoo! Europe, a leading global Internet services group, as its official WAP content provider. Yahoo! and Siemens are now working together to provide easy access to WAP services for Siemens phone and PC companion users.

With a talk time of up to 300 minutes** or a standby time of up to 180 hours** the phone has one of the longest battery lifetimes in its class. With features such as stopwatch, currency converter, silent alert, clock with date and time stamp and calculator, the M35i is set to raise the standard of mobile phones for the growing demands of the private users.

The Dual Band EGSM 900/GSM 1800 status offered on the M35i means that the phone can be used throughout Europe and Asia on either frequency. Speech quality is crystal clear thanks to the Triple Rate Vocoder facility offering superior digital technology.

'Siemens is aiming to increase its sales of mobile phones sixfold within two years to 60 million units by 2001,' states Peter Zapf, President of Siemens Communication Devices. 'We recognise that if we are to win loyal consumers and grow our business, Siemens must offer users a handset that fits their needs, lifestyle and budget.'

The M35i, available in three exciting colours, will be available in the shops in May.


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