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March 1 2006

Ericsson will provide WAP billing in the UK for ZapDance, a leading Norwegian developer of mobile internet portals. Ericsson Internet Payment eXchange (IPX) is the dominant aggregator in enabling WAP billing across major networks in the UK.

ZapDance is now able to provide an end-to-end WAP solution, with Ericsson IPX supplying the white-label billing element.

This solution makes it possible for content and application providers to maintain brand ownership throughout the purchase process, which reduces the number of customers lost at the billing stage.

Henning Romero, CEO ZapDance, says: "We chose Ericsson as our payment partner in the UK because of their unique WAP billing service.
Consumers will be able to browse and buy, using their mobile phones without registering for a service, entering a username or password.
This is as close as you get to a pure WAP billing experience in the UK."

Björn Zethraeus, Vice President of Marketing & Sales IPX, Ericsson,
says: "As the only industrial aggregator in the business, we are happy to partner with ZapDance in order to create a better end-user experience. Ease-of-use is key for a successful mobile purchase."

Ericsson IPX reaches more than half a billion mobile subscribers in 20 countries around the world, with new markets being added continuously.