Feb. 24, 2006
The proliferation of mobile communications in developing
countries has the potential to bring a wide range of financial services
to an entirely new customer base. This report explores the use of mobile
phones to expand financial services in the Philippines.
The
proliferation of mobile communications in developing countries has the
potential to bring a wide range of financial services to an entirely new
customer base, according to a new report commissioned by the Information
for Development Program (infoDev) in partnership with the International
Finance Corporation (IFC) and the GSM Association
The
infoDev report, which focuses on the use of mobiles for micro-payments
in the Philippines, found that mobile-enabled commerce, or m-Commerce,
can address a major service gap in developing countries that is critical
to their social and economic development.
In many
developing countries, particularly in rural areas, access to financial
services is limited. A large proportion of the population is excluded
from formal banking systems and makes payments entirely using cash,
which is far less secure and flexible than electronic payment
mechanisms. However, in the Philippines, 3.5 million people are using
a service that allows them to transfer money over the two major mobile
networks operated by SMART Communications and Globe Telecom.
The
experience in the Philippines shows that m-Commerce has the capability
to bring advantages to all stakeholders:
-
For users an opportunity to become engaged in
the formal banking sector, to facilitate and reduce the costs of
remittances, and to enable financial transactions without the costs
and risks associated with the use of cash, including theft and
travel to pay in person;
-
For operators a significant increase in text
messaging revenues and a large drop in customer churn
-
For the banks an increase in their customer
reach and the added cash float available to the bank
-
For the retailers added business opportunities
through the sale of prepaid account credits
-
For micro-finance institutions the ability to
advance funds into remote areas and have regular repayments that do
not significantly inconvenience the user
-
For service industries and utilities the ability
to get payments electronically from a significant portion of the
overall population
In
addition to providing many answers about this new service application,
the report raises many interesting questions about the users and how
they are benefiting from this service. These questions will be explored
during the next phase of infoDevs work in this area, the scope
of which will be decided in consultation with IFC, the GSM Association
and its donors and other partners