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India's Largest Mobile Operator Offers Users One Click Access to Full Catalog of Mobile Content

Feb. 23 2006

Airtel, the leading operator in the fast growing Indian market, will use Onskreen technology to serve content on the main screen of subscriber's mobile phones.

Onskreen, a Seattle based company, lets Airtel customize the home screen of mobile devices and give subscribers one-click access to the content they want. Airtel licensed the Onskreen Fusion platform, a service for new and existing devices in the marketplace.

With Onskreen, operators can create their own channel of content on the main screen of subscriber's devices and market new services as they are released.

"Airtel already offers users the most varied selection of data services in the Indian market. Our next step is to give users a simple and compelling way to access all types of content on their device, right from the main screen. Onskreen allows us to do that," said Rajiv Jaitly, COO Airtel Rajasthan.

With Onskreen, Airtel can brand devices and give subscribers one-click access to Airtel services. The Fusion solution also lets operators remotely manage the content and experience on the device. The Onskreen service was simple for Airtel to deploy because the technology uses the operator's existing infrastructure and does not require a new server.

"Onskreen takes the complexity out of using mobile data services, and puts channels of content subscribers want right on the main screen," said Onskreen CEO Hansmeet Sethi. "Airtel is the most innovative operator in the region and recognizes the value of having its brand and content at subscribers' fingertips."

Without disrupting normal usage of the device, Fusion enhances the idle screen so users can preview content and snippets of the latest information like news headlines, stock quotes, and the operator download catalog. And with one button press, Fusion will direct the user to the source of the content whether it's a web page, local client installed on the device, email, or even Instant Messenger.

Airtel is the first operator to launch the Fusion platform which supports a wide variety of popular devices and does not require any proprietary device enhancements. Fusion is an always on experience for users, hiding the complexity of the mobile networks and confusing device based menu structures.

About Onskreen

Onskreen is a privately held company based in Seattle, Washington, dedicated to unlocking the potential of the mobile phone. Onskreen's platform, Fusion, enhances the idle screen of the mobile device enabling an always on channel of data and services. By blending the needs of Operators and subscribers, Fusion creates a channel of data that gives users easy access to the content they want, while creating an Operator controlled, non-intrusive marketing channel directly to the user. For more information, visit the Onskreen website: http://www.onskreen.com, or send email to info@onskreen.com.

About Bharti

Bharti Tele-Ventures Limited, a part of Bharti Enterprises, is India's leading provider of telecommunications services. The businesses at Bharti Tele-Ventures have been structured into two main strategic business groups -- the Mobility Leaders business group and the Infotel Leaders business group. The Mobility business group provides GSM mobile services across India in twenty three telecom circles, while the Infotel business group provides broadband & telephone services, long distance services and enterprise services. All these services are provided under the Airtel brand.