Feb. 22, 2006
Oasys Mobile Customers Can
Access Hundreds of Polyphonic and TrueTone Ringtones From Artists
Including Dr. Dre, Snoop Dog and Cuban Link
Oasys Mobile, Inc. (OTCBB:
OYSM), formerly Summus, Inc., a leading provider of premium mobile media
content, products and services, today announced a partnership with The
Nickels Group, a digital entertainment production house, to distribute
Reggaeton Nation and Death Row Records ringtones on OasysMobile.com.
Through its partnership with
The Nickels Group, Oasys Mobile is able to expand its current ringtone
offerings to best meet the growing demand for Latino and hip-hop
inspired ringtones in both polyphonic and TrueTone formats. Reggaeton
Nation, the cult Reggaeton and Latin hip-hop brand founded in 2004,
introduced Latin content to the mobile space and includes international
superstars such as Cuban Link, Calle 13, Miky Bad Boy and many others.
OasysMobile.com will feature more than 400 Reggaeton Nation ringtones.
The partnership also enables
Oasys Mobile to distribute more than 150 ringtones from Death Row
Records. Founded by Suge Knight in 1992, Death Row Records' mobile arm
will give OasysMobile.com customers access to ringtones from hip-hop
stars like Snoop Dogg, Dr. Dre and Kurupt.
"As the burgeoning Latino
community continues to grow, so does the demand for mobile content that
represents their musical interests," said Daryl Young, co-founder of The
Nickels Group. "By partnering with Oasys Mobile, The Nickels Group is
able to share music from Reggaeton Nation and Death Row Records Mobile
with the Latino and hip-hop communities. Young, urban consumers are
requiring more choices than ever when it comes to ringtones and The
Nickels Group and Oasys Mobile are able to meet this need by offering a
wide variety of exclusive ringtones that appeal to their musical
tastes."
OasysMobile.com is part of a
new generation of mobile lifestyle portals where consumers can purchase
the latest mobile content - including ringtones, games, wallpaper and
more - and safely store them in a virtual "locker" that can be accessed
anytime, anywhere. The password-protected lockers give consumers a safe
place to store and retrieve their mobile content should they upgrade,
lose or break their handsets.
"According to USAToday.com,
the U.S. ringtone industry was worth $600 million in 2005, almost twice
its worth in 2004. Our strategic partnerships with companies like The
Nickels Group allow us to strengthen our breadth of offerings and our
leadership in the mobile marketplace," said Gary Ban, CEO of Oasys
Mobile. "At OasysMobile.com, we offer our customers access to more than
14,000 unique pieces of mobile content--including ringtones, wallpapers
and games--and allow them to buy, own and keep them beyond the life of
the cell phone. Our partnership with The Nickels Group is one of several
designed to offer a variety of content options to help consumers define
and showcase their mobile personalities."
Oasys Mobile, Inc. provides
consumers with the best mobile content available by partnering with
leading content providers to develop compelling and unique wireless
applications and content for mobile phones. Through its relationships
with mega-brand content partners like Fujifilm, AOL, Mattel, The Wall
Street Journal and nine-time world series of poker pro Phil Hellmuth,
Oasys Mobile, Inc. has developed more than 30 compelling and unique
mobile products in the popular categories of games, personalization,
entertainment and messaging. This content is distributed through
OasysMobile.com and through major wireless carriers and distribution
partners worldwide.
About The Nickels Group
The Nickels Group is a
consortium of film, music and event producers who produce and acquire
traditional and mobile/online content. Founded by Daryl Young and Jonas
Hudson, The Nickels Group has created alliances with celebrities,
filmmakers, musicians and athletes to provide unique and entertaining
content for all global mediums from digital distribution to major
theatrical film releases.
The Nickels Group mobile
distribution reaches nearly 850 million users worldwide and has
distribution deals with Vodafone (Aus), Sprint (US), Telcel (Mexico),
Vodafone (UK), Teljoy (South Africa), and others.
Current Nickels Group
projects include the feature documentary film "Reggaeton Nation: Volume
1 - Cuba" and the first Reggaeton based feature narrative "Spin"
(currently in Post-Production). Plus, the hottest Reggaeton compilation
entitled "Reggaeton Nation compilation CD - Stars of 2006 Vol.1".
About Oasys Mobile, Inc.
Oasys Mobile, Inc. (formerly
Summus, Inc.) is a leading provider of premium mobile media content,
products and services distributed through OasysMobile.com and top-tier
wireless carriers in the U.S. and abroad. Oasys Mobile is uniquely
positioned to give consumers the ability to manage their mobile
lifestyle by delivering a breadth of offerings including OasysMobile.com,
a leading-edge mobile lifestyle portal that is changing the way teens
and young adults buy, own and keep their mobile content. Oasys Mobile
also develops, publishes and distributes more than 30 branded mobile
applications in all major categories, from personalization and games to
messaging and entertainment. The Oasys Mobile white-label services give
carriers and content companies access to an exciting new venue which
will extend their mobile offerings off-deck and reach new customers.
Whether it's OasysMobile.com,
the branded mobile products, or the white-label service offerings, Oasys
Mobile is Wireless Refreshment