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VoIP
April 26 2006
Officially
Launches Licensed Music Content for Ringtones
Skype(TM) the global Internet communications company has licensed worldwide distribution rights to potentially
hundreds of thousands of musical works as ringtones for Skype. The
agreements are with three major music publishing companies - EMI Music
Publishing, Sony/ATV Music Publishing, and Warner/Chappell Music - and
the UK's collecting society for author/publisher rights, the MCPS-PRS
Alliance. The new licenses will allow Skype to lawfully distribute
master tones from the roster of current partner Warner Music Group
(NYSE: WMG).
World-renowned recording artists from Warner Music Group
can now be downloaded as ringtones to Skype users in the United States,
United Kingdom, Ireland, France, The Netherlands, Belgium, and Poland
and within weeks to the rest of Skype's more than 94.6 million
registered users worldwide. This publishing alliance will also pave the
way for agreements with additional music recording companies.
The publishing licenses and addition of licensed music content also
coincide with other changes to the Personalise Skype store, including a
more simplified user interface and a more visual presentation.
Personalise Skype hosts all of Skype's digital content, including the
new Featured Artist section - a section of the store exclusively
dedicated to ringtones from one artist, rotated on a monthly basis.
Madonna, now featured on the site, is the first artist to headline the
Featured Artist section of Personalise Skype. Located at
personal.skype.com, Personalise Skype now features ringtones such as
"Push" and "Sorry" the new single from Madonna's latest multi-platinum
album, Confessions on a Dance Floor, as well as past Madonna hits "Like
A Virgin," "Vogue" and more. Planned future featured artists include
Depeche Mode, Green Day and Red Hot Chili Peppers.
"Skype's collaboration with publishing powerhouses EMI, Sony/ATV and
Warner/Chappell, and with the collecting society the MCPS-PRS Alliance,
gives us the foundation we need to offer great content from today's
hottest artists to Skype's fast growing global user base," said Saul
Klein, vice president of global marketing for Skype. "The Personalise
Skype store is one more way that we are making Internet calling fun."
In the coming months, consumers will be able to download master
ringtones from WMG artists including Madonna, Depeche Mode, Green Day,
Red Hot Chili Peppers, Sean Paul and many more to Skype for play back
when Skype users receive incoming calls.
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