|
|
Home >
Stats
Oyster Bay, NY - April 18, 2006 -
The mobile handset market looks set to
take a curious path over the next year as it is fuelled by two
distinctly different forces. On one hand, the growing segmentation of
saturated markets has prompted a
rise in replacement rates. On the other hand, new subscriber additions
in emerging markets continue to add to the baseline. These forces are
examined in some of the key findings of the latest quarterly update to
ABI Research's Mobile
Devices Research Service.
Looking at developed markets, it is apparent that market segmentation
has gathered pace and the blurry lines between segments are
beginning to solidify.
Co-author and principal analyst Stuart Carlaw comments, "the rise of the
slimphone is a good example of the growing segmentation along less
traditional lines. The success of Motorola's RAZR has spurred a whole
new segment aimed at
high fashion and slim design that looks set to realize product shipments
in excess of 200 million by 2008."
The report also points to the emergence of
dedicated music and camera-centric devices as well as operator branded
handsets as good examples of the added drive to tailor products to
address valuable and affluent market segments.
The coming year looks set to be another strong one for net additions in
growing markets although net additions-related handset shipment
contributions are starting to slow. Report co-author Jake Saunders, ABI
Research's director of global forecasting, adds that "manufacturers are
increasingly bullish on prospects for the year and are all aiming for
strong performances."
He goes on to note that "the market in 2006
will be fuelled by 3G and low cost handsets, and manufacturers
addressing both of these segments look set to gain share."
Does this mean more gains for Nokia? Probably.
|