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Handset vendors to launch mobile broadcast services |
Mobile handset manufacturers Motorola, NEC, Nokia, Siemens and Sony Ericsson
have announced their co-operation in the Mobile Broadcast Services work,
launched under the auspices of the sector trade association, the Open Mobile
Alliance. The charter of the work is to specify the enablers needed to bring broadcast
services to mobile devices and to open up the market for new mobile services and
terminals. A likely spearhead service of mobile broadcast is mobile phone TV, a way to
receive TV-like content to your mobile phone delivered over a mobile broadcast
network. In general, mobile broadcast will enable cost-efficient mobile mass
delivery of any multimedia content. This is expected to drive the demand of new
type of broadcast-enabled smart phones with colour displays, local memory and
applications to consume TV-like and other multimedia content. "Content is king", said Steffen Ring of Motorola PCS, chief technology
office, "but mobility is queen. And we have come together to make this royal
marriage happen." Mobile phone TV services are being introduced on the Japanese market while in
Europe the market for commercial mobile broadcast services is envisaged to start
to open up towards the end of 2005.