UK National Lottery operator Camelot has announced
that Britons are now able to buy tickets for the lottery via their
mobile phones.
As of today, lottery players are able to purchase
tickets via their handset, whatever mobile operator they are subscribed
to.
The company currently sells £1.5m worth of its tickets
via interactive TV or its website, and the move to mobile ticketing is
part of a commitment by Camelot to extend the lottery to interactive
media.