European Game & Entertainment Technology Ltd Ab (EGET),
a Finnish supplier of digital gaming solutions, has delivered the
world's first MMS mobile scratch card to the Swedish national gaming
operator Sperospel.se.
This MMS delivery
makes EGET the world's first technology provider for a lottery type
scratch card on a mobile phone. Most mobile games so far have been
stand-alone games, which have not allowed players any interaction
possibility, or the chance to win large amounts of money from a licensed
lottery operator.
In the case of MMS scratch card games no expensive smart phones with
Java download are needed. Any mobile phone with MMS capability can
handle the scratch cards. The player who has subscribed to the service
can simply order a scratch card to a mobile phone by sending a SMS
message to a premium number. It is also possible to set the MMS scratch
card to be delivered on a regular basis or time the delivery for a
certain occasion like New Year's Eve at 20:00.
In order to lower the barrier for players to use MMS, EGET put a lot of
effort into making the viewing of the MMS scratch card as simple and
user-friendly as possible. Opening of the MMS scratch card resembles
opening a simple SMS message. Also, the actual viewing of the scratch
card results is fully automated, so the player does not need to follow
any complicated procedures.
The two MMS scratch card
games delivered are called "Femman" and "Sperolotten". These scratch
cards have been available for some time at the Sperospel.se web site as
classic internet games. Now they have also been turned into mobile
games, giving players even greater choice about where, when and how to
play, thus extending the reach of the lottery operator into new
channels.
"The delivery of the MMS games was done - once again - in good
cooperation with Sperospel.se. Already earlier we have delivered EGET's
WinOne Gaming System and Instant Internet Games to Sperospel.se. I am
especially proud that EGET once again fulfilled the stringent
regulations set by the Swedish National Gaming Board", comments Lauri
Gorski, CEO of EGET.
"The MMS mobile scratch card further develops the user experience of one
of our more popular games. Sperospel.se wants to challenge the existing
gaming market by providing secure, legal and exciting games to our
members. We are proud and happy to be the first in the world to launch a
mobile scratch card using MMS", says Jörgen Nordlund, CEO of
Sperospel.se.
About Sperospel.se
Sperospel.se is a gaming site on the Internet that opened up to the
public in 2003. Sperospel.se is run by Spero Online Ab, a company owned
in equal parts by IOGT-NTO, A-Lotterierna and PAF (Ålands
Penningautomatförening). Spero Online Ab works in close relationship to
Spero Spel Ab, a company offering traditional scratch cards via
resellers Spero Online runs games according to the Lotteries Act and
with permission from the National Gaming Board of Sweden.
This MMS delivery
makes EGET the world's first technology provider for a lottery type
scratch card on a mobile phone. Most mobile games so far have been
stand-alone games, which have not allowed players any interaction
possibility, or the chance to win large amounts of money from a licensed
lottery operator.
The two MMS scratch card
games delivered are called "Femman" and "Sperolotten". These scratch
cards have been available for some time at the Sperospel.se web site as
classic internet games. Now they have also been turned into mobile
games, giving players even greater choice about where, when and how to
play, thus extending the reach of the lottery operator into new
channels.
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