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Africa
Monday, May 4, 2004
Does mobile technology hold the key to
widening access to ICTs in Africa?
Mobile subscriber numbers in Africa have increased by over 1000% between
1998 and 2003 to reach 51.8 million. Mobile user numbers have long passed
those of fixed line, which stood at 25.1 million at the end of 2003
In its latest publication African Telecommunication Indicators 2004
the ITU examines the reasons behind the continent’s rapid mobile
sector expansion and explores the sector’s future avenues for growth.
"Mobile technology is the Information Society in Africa", explains Michael
Minges, Head of ITU’s Market, Economics and Finance Unit and lead author of
the African Telecommunications Indicators 2004 report.
"It is a technology that has permeated more widely than any other into
new areas, and we must examine how we can utilize this technology going
forward, to help narrow the digital divide."
Rapid Growth
Mobile
telephony has been critical in boosting access to telecommunications in
Africa and has helped substantially lift numbers of telecommunications
users. Mobile penetration had reached 6.2% at the end of 2003, in contrast
to 3% for fixed line. The rise of mobile usage has been driven by a
combination of factors: demand, sector reform, the licensing of new
competition and the emergence of major strategic investors, such as Vodacom,
MTN, Orascom and Celtel.
Dawn of a Mobile Internet?
With the region’s limited fixed line penetration effectively curtailing
Internet access via more traditional access methods, mobile technology now
has the power to drive the uptake of Internet. So-called 2nd generation
services such as WAP (Wireless Application Protocol) or SMS (Short messaging
service) are gaining ground, with South Africa topping the monthly SMS
league table with 17 messages per month, putting it firmly ahead of the
global average of 4. Innovative regional specific applications have also
helped drive SMS and WAP usage — mobile banking in Nigeria for example, or
providing election results in Kenya. Interest in these applications
indicates a broader level of demand for data services. 2.5 generation — GPRS
(General Packet Radio Services) have now been launched in 3 of the region’s
markets with a number of other networks on the continent now GPRS ready.
With the capacity to provide higher speed Internet access, GPRS could
provide a solution to problem of a lack of Internet access.
Meanwhile, fixed wireless networks are being harnessed to provide 3G
services in a number of countries, and a mobile 3G network looks set for
launch in Angola. How are these types of services likely to be received in a
region such as Africa? Given the demand for Internet access, these wireless
technologies could provide the solution to Africa’s Internet future.
The best known such technology is WiFi, although longer range
technologies such as WiMax, which offers high speed connectivity over a
range of up to 50km, could also have a key role to play in helping deploy a
‘portable’ Internet solution for the region. Whatever the particular
technology, a clear gap in the market exists for the provision of Internet
access technologies to counter a lack of fixed lines in the region, although
GSM license holders are likely to want to ensure that their share of any
potential markets is not eroded by alternative technologies.
Sustaining Market Growth
For mobile markets to flourish and continue growing, a competition
friendly and transparent operating climate will need to be in place. Mobile
policy issues have gone beyond licensing market competition as the majority
of African markets now have more than one operator. Policy issues need to
proactively seek to make competition work and to intervene in any cases of
dispute. In addition to policies that will ensure that competition functions
effectively, operators are encouraged to move into new markets.
A glimpse across the region’s mobile markets reveals the benefits of
competition; those with competition have significantly higher rates of
mobile penetration than monopoly markets, even where per-capita incomes are
the same. The issue of interconnection has been a bone of contention in
almost every African country, with incumbents often dragging their feet over
the signing of interconnection agreements, making the launch of competing
mobile services difficult. To resolve these disputes, regulators are
increasingly opting for clearer, more analytical frameworks to calculate
rates.
It is not just regulators who have a role to play in helping to sustain
mobile market growth. All of the parties with a stake in Africa’s mobile
future have a role to play. Manufacturers, for example need to devise
solutions appropriate to lower income regions. And operators need to strive
to find innovative solutions to keep end user costs down such as by
leveraging incoming roaming to generate higher revenues and thus keep
national call costs down. Donors also have a key role to play, for example
through providing the resources for capacity building, or implementing
programmes such as recycling used mobile handsets from developed nations to
Africa.
Extending availability of telephony services in Africa is vital. Although
mobile has already gone a long way in boosting access to telecommunications,
mobile operators can further extend their services into universal access
markets, such as by installing community payphones, or subsidizing low
income services. More innovative ways of providing access to mobile services
need to be devised, however, to ensure that services continue to expand.
How Will Fixed Line Fare?
How does such impressive growth in mobile services bode for fixed line?
Can fixed line continue to grow or are its future growth prospects
effectively capped by the dominance of mobile? The ability to prepay for
calls, in a continent where cash upfront is often the preferred means of
payment, has been one of the factors behind mobile’s success. Could the same
approach be used for fixed line?
Given that fixed line penetration is so low however, prepaid fixed line
is unlikely to take off on so wide a scale. Generally, fixed line is
constrained by traditional copper wire infrastructure which is inappropriate
for deployment in large areas of Africa. Opting for a wireless
infrastructure is likely to be the saving of the fixed line. Fixed wireless
networks offer numerous advantages over traditional infrastructure in terms
of cost and mobility. They also have the added attraction of being able to
offer high-speed broadband Internet access — something which is currently in
scarce supply in Africa.
Price Will be Key Factor
In a region encompassing some of the world’s lowest per-capita incomes,
the cost of services is a pivotal issue for their successful future uptake.
Unless prices decline further, then would-be subscribers will be unable to
afford mobile. Yet operators still need to be able to extract revenue in
order to make operations viable.
Mobile faces the challenge of how to sustain its growth in the face of
constraints on affordability. Short-term growth will hinge on potential
users being
able to afford the services which operators are offering. If new subscribers
can be reached quickly, then operators will see a faster return on
investment. Already, equipment manufacturers have announced platforms which
can be profitable at an ARPU (Average revenue per user) of USD 5, while
operators are issuing prepaid cards with a value of just over USD 1.
Crucially, demand for the services is there. The challenge is to
successfully meet this demand. Based on different growth scenarios for the
mobile market in 2010, the African mobile penetration is expected to reach
between 10% to a possible 20%, from 6% in 2003.
How Large Could the Market Grow?
African Telecommunications Indicators 2004 is an invaluable
information tool for operators, vendors, regulators and any other observers
of Africa’s telecommunications landscape. It contains an extensive overview
of the key mobile sector developments, and trends influencing the sector’s
future structure.
The report explores the kind of mobile applications which have proved a
success, analyzes the current platforms which offer mobile data services and
examines the technologies that could be used to offer enhanced, faster
access to the Internet in future. It also outlines key areas on which policy
needs to focus to ensure that competition functions effectively.
The report analyzes different scenarios for the growth of Africa’s mobile
market, looking at potential future demand for mobile services and examines
ways in which mobile operators can extend their services into universal
access markets. As well, the report looks at what will influence fixed line
growth in future.
In addition it contains valuable statistical tables providing further
insight, including industry forecasts as well as a listing of all
infrastructure-based operators in Africa.
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