Hutchison Max Telecom, and BPL Mobile, the two GSM operators in Mumbai, are launching missed call alerts for their pre-paid and post-paid subscribers.

BPL Mobile also launched new value added services on its new MOTS pre-paid card.

Through the missed call alert facility, the subscriber will receive an SMS that will indicate the number of calls missed during the time his or her phone was switched off.

The facility will be available to all subscribers without paying any additional activation or monthly fee. While Hutchison Max Telecom subscribers will be charged normal application SMS rates for missed alert calls, BPL Mobile as a special introductory offer.

New MOTS users can subscribe to this facility before March 15 and get a 30-day free trial of the service.

Post this, subscribers can continue to enjoy the service for a monthly fee of Rs 25 per month.

Harit Nagpal, VP corporate marketing, Hutchison Max Telecom, said, "Many a times, while getting off the aircraft one has wondered who would have called while the phone was switched off. Now, with missed call alert from Orange, you will be able to know who called you, whether you were on an aircraft, in a movie and other such occasions, keeping you informed off your calls 24X 7."

Through this facility, the subscriber will receive an SMS that will indicate the number of calls missed during the time his or her Orange phone was switched off. To get to know the phone numbers and time of the missed calls, he/she should send 'GET' as an sms to 303.

For e.g.: When there is ONE missed call for a user, he/she will get a SMS alert saying -- 'You have a missed call. To get details, send "GET" as SMS to 303.'