July 22 04

According to new research from Strategy Analytics, Technophiles and Business Pragmatists generate US$88 billion in cellular service revenues in the USA and Western Europe, even though these early adopters have their allegiances firmly in the device camp. According to the report, operators will ultimately extract better lifetime value from mass-market and late adopters of new mobile technologies.

This latest research from the Strategy Analytics Wireless Network Strategies service provides a detailed profile of seven segments with distinct behavioral traits and motivations in the cellular market, emphasizing the challenge operators face in building a strong 3G business. The two early adopter segments account for 24% of users in both regions, 23% of lifetime value to operators, but 38% of handset market retail value.

"Tech-savvy early-adopters just don't have the customer loyalty profiles on which operators can build long term 3G business models," comments David Kerr, Vice President of the Global Wireless Practice at Strategy Analytics. "Technophiles and Business Pragmatists will be the first to adopt 3G services, however operators will need to lean heavily on handset partners to keep these segments happy, and offer frequent subsidies to meet their vicious handset replacement cycles."




 

"It is ultimately the mass market where greater operator value exists," adds Phil Kendall, Director, Wireless Network Strategies. "Digital Youth and Messengers in Western Europe, and Voice Planners in the US, offer greater lifetime value to operators than early adopters. Profitability will ultimately be driven by meeting the more modest needs of these users for location services, m-payments and photo messaging rather than chasing mobile video applications."

     Legal Issues in Mobile     

2004
SMS Mobile spam draws US FCC regulator wrath
Verizon Wireless sues SMS spammer
EU Commission challenges UK international roaming rates
BT and TMobile UK argue over mobile termination rates
Russian mobile revenues to exceed USD 9 billion in 2004
Ofcom to strengthen premium rate services protection
New UK Regulations for opting out of PSMS
Consumer group formulates cell phone in-flight policy
Malaysian couple misread text competition details
Legal Q&As - working time and 3G harassment
Switzerland to insist on Prepaid registration
Malaysian couple misread text competition details
Consumer group formulates cell phone in-flight policy
GSM Wireless Nanny Blocker Launched
UK Mobile Operators Block Online Porn
Finland's cellphone service watchdog shuts down SMSs from 'God'
Brazilian Government Faces Legal Action Over Regulator Sacking

2003
Now you can dump your wife by SMS
EU presses for mobile spam and privacy laws
Mobile Phone whilst driving ban commences in the UK
"No cell phones" sticker now trademarked
Warning That Bluetooth Class I devices pose hacking & security risk
Anti-spam laws now in force in the UK ban unsolicited SMS
South Korea Clamps Down on SMS Spam
Tackling worldwide trade in stolen mobiles
New GSM Jammer Looks Like a GSM Cellphone
Sangyo 360 degree surveilance camera working with 3G phones
Bizarre Jamming Of Moldova GSM Network
Camera phones a threat to industrial secrets
US tower firm fined over safety violations
Mobile Phone whilst driving ban commences in the UK
Lawsuit over GSM network seizure in Cote d'Ivoire
African GSM Operators Create Mobile Phone EIR Blacklist
Woman suffers facial burns from cell phone
Nigerian Regulator  Sets Up Arbitration Panels Over GSM Complaints
Calif. bans mobile phone spam
Security Concerns Still Slowing Mobile App Deployment
DoCoMo Mova F505i wth fingerprint authentication technology
GSM Association sets its sights on spamming globally
Vodafone to clamp down on SMS Spam
GSM Jammer Security Device saved Pakistan's president
Worlds First Mobile Spyphone Launched
EU moves against illegal and harmful content online
Korean Government Admits Developing Anti-Tapping
South Korea to introduce tougher Location laws