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27 2 04With solutions optimized for cost efficient coverage in high
growth markets, it is possible to make mobile telephony available to far
more consumers than previously predicted.
The Ericsson Expander solutions for both GSM/EDGE and CDMA2000 markets
will drive the worldwide mobile penetration towards three billion.
Today, worldwide mobile subscription penetration is only 21 percent with
a total of 1.34 billion subscriptions. Predictions show growth of another
billion mobile users within the 2008 timeframe. Eighty percent of this will
be in emerging markets.
"We believe that our solutions for emerging markets could increase this
growth rate. Communication is a basic human need - we bring solutions that
make it possible for people in areas previously not served, to communicate
with the rest of the world," says Carl-Henric Svanberg, President and CEO of
Ericsson.
For operators, continued subscriber growth in lower spending segments
represents an untapped market with significant growth potential that can be
made profitable. With the Ericsson Expander solutions, low consumer spending
is not a barrier to operators' profitability.
"In addition, today's new users are tomorrow's advanced users," says
Carl-Henric Svanberg, stressing the strategic value to operators in
capturing this market early.
The Ericsson Expander solutions are offerings of selected products and
services that provide low total cost of ownership, high quality performance
and scalable coverage and capacity.
The best way to bring cost down is to reduce the number of radio sites,
and the Ericsson Expander solutions specifically address this by focusing on
the total performance of the overall radio network.
Ericsson believes that a solution to minimize the number of sites will
result in far better savings than going for a cheap radio base station
solution. Ericsson can claim significantly fewer radio sites needed than
competitors due to high quality radio performance and unique capabilities
that can be used for extensive radio coverage. Ericsson also provides the
ability to add capacity in existing radio cabinets which enables smooth and
cost-effective expansions when traffic needs increase.
Ericsson Expander offerings include solutions for the radio and core
networks, transmission, service and connectivity layers, as well as network
management systems. Tailored business and technology consultant services are
also available in order to develop business cases and design networks with
optimal quality and performance.
The first phase of the launch introduces new unique radio features to
meet all coverage and capacity needs in the most cost-effective manner
possible, enabling the best utilization of invested equipment. New unique
capabilities for larger cell coverage are combined with features for
flexible capacity expansions within the same base station.
In addition to the current portfolio, a new product featured in the
Ericsson GSM/EDGE Expander offerings is an entry-coverage radio base station
(RBS 2112), which is introduced for low capacity or fill-in needs.
The Ericsson Expander solutions also include a unique convergent charging
solution to address the growing number of prepaid subscribers (up to 95% in
many high growth markets). It handles both pre-paid and post-paid
subscribers in the same system, eliminating the need for separate billing
systems for post-paid subscribers and preservation of already made
investments in business support systems.
The first Ericsson GSM/EDGE Expander solutions are available today and
will continue to evolve in 2004. Additional products will be released in
early 2005.
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