2 million i-mode users outside Japan

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27 Feb 04

i-mode users outside Japan exceeded two million at the end of January 2004 and continue to grow rapidly said DoCoMo. Services are currently available through seven i-mode operators outside Japan: BASE (Belgium), Bouygues Telecom (France), E-Plus (Germany), Far EasTone Telecommunications (Taiwan), KPN Mobile (The Netherlands), Telefónica Móviles España (Spain), WIND Telecomunicazioni (Italy), representing a market of over 60 million cellular phone users. In addition, COSMOTE, Greece's leading mobile telecommunications operator, is scheduled to launch i-mode services prior to the ATHENS 2004 Olympic Games.

i-mode has now amassed a global subscriber base of 42 million users including Japan, making it the most popular mobile Internet service in the world.

Furthermore, the i-mode business model has proven to be successful in markets worldwide. Rich content and service offerings, as well as innovative, user-friendly handsets, have contributed in stimulating high usage. European i-mode operators already achieve average revenue per i-mode user (ARPU) of 6 -10 Euros per month, and an average of two-thirds of operators' i-mode subscribers are active users on a monthly basis.

To date, i-mode operators outside Japan deliver services using ten handsets from four handset vendors: NEC, Mitsubishi, Vitelcom, and Toshiba. Other handset vendors, such as Samsung, Siemens, Sagem and Panasonic are scheduled to release new i-mode handsets in Europe and Asia during 2004.

i-mode operators are committed to work in close cooperation to further improve their i-mode service offerings and expand i-mode's global presence. The i-mode brand will continue to be strengthened through DoCoMo's sponsorship of The Mild Seven Renault F1 Team, and co-marketing activities with i-mode operators. Joint branding efforts are also planned for the ATHENS 2004 Olympic Games, and with COSMOTE being a Grand National Sponsor, unique opportunities arise that allow for worldwide i-mode brand exposure.

 

    

 
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