The UK's Mobile Data Association (MDA) says as of 30th September
2004 that from a total active customer base of over 53 million, GPRS active
devices topped 26 million, an increase of 10% on
the previous quarter and double that of last quarter 2003 .
This figure represents a 50% penetration rate for GPRS devices for the
total UK market. This trend is expected to continue with the MDA predicting
by the end of 2005 that 75% of all UK handsets in use will be able to access
the internet.
MMS active capable devices reached 17 million as at 30th September 2004,
with a penetration rate of 32% for the total UK market. September's figures
show an increase on the previous quarter of 14%. With an ever increasing
number of MMS handsets and applications, Christmas 2004 has seen an increase
in animated Christmas cards on mobile screens, and this evolution will
continue in 2005 with the increased use of MMS moods and emotions cards.
GPRS services have illustrated an increase in popularity in the last 12
months in both the consumer and corporate markets. Popular applications
include access to news services, timetables and mobile music with Band Aid
being the fastest ever-selling ring tone. Mobile chat continues to be one of
the most popular applications
Last month saw the Rt. Hon Tony Blair MP become the first Prime Minister
to use text message technology to talk directly to the people. Members of
the public were able to submit questions to the Prime Minister in real time
via a mobile chat room, transmitted live from No. 10 Downing Street.
Al the figures are collated from UK GSM network operators O2, Orange,
T-Mobile and Vodafone.