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14 December 2004


The Mobile Data Association (MDA) today announced the quarterly figures for the total number of GPRS and MMS devices being used by customers in the UK as of 30th June 2004. The quarterly figures from UK GSM network operators O2, Orange, T-Mobile and Vodafone show a rapid increase for both GPRS and MMS devices on the previous quarter.

From a total active customer base of over 52 million*, GPRS active devices topped 24 million as of 30th June 2004, an increase of 45% on the previous quarter. This figure represents a 46% penetration rate for GPRS devices for the total UK market. This trend is expected to continue with current estimates of over 50% of mobile customers using internet capable handsets.

GPRS services have illustrated an increase in popularity in the last 12 months in both the consumer and corporate markets. Popular applications include access to rail/air timetables, mobile chat, location services, mobile images and innovative music services. GPRS technology provides "always on" capabilities and faster speeds for e-mail and web browsing on the move.

MMS active capable devices reached 15 million as at 30th June 2004, with a penetration rate of 29% for the total UK market. June’s figures show an increase on the previous quarter of 36 %. With an ever-increasing number of MMS capable handsets and a growing range of compelling services to

suit every customer need, MMS and GPRS capability has stimulated adoption and usage of new multimedia services and represents a key "stepping stone" to 3G.

The MDA announces GPRS and MMS active devices figures quarterly during 2004.


Definitions:

* Active subscriber base (PAYG/ PAYM, registered and active) as of 30th June 2004, where 'active' is defined as used in the prior 3 months.

** GPRS/MMS capable devices: handheld devices registered and active on the network at the end of June 2004

*** GPRS/MMS capable devices penetration: capable handheld devices as a proportion of the total registered and active customer base

**** MMS capable devices defined as those with integrated camera phone, attached camera or "MMS capable" of sending / receiving without camera option.

***** devices in this press release means relevant GPRS / MMS handsets, carphones and plug in cards, all with their own subscription


A total of 24,188,384 GPRS active devices were registered on UK networks O2, Orange, T-Mobile and Vodafone as of 30th June 2004

A total of 14,969,284 MMS active devices were registered on UK networks O2, Orange, T-Mobile and Vodafone as of 30th March 2004

A total of 52,155,955 subscribers (PAYG and PAYM) were registered and active on UK networks O2, Orange, T-Mobile* and Vodafone as of 30th June 2004 (Virgin mobile’s figures are NOT included in T-Mobiles totals).

June 2004 saw the launch of a new MDA initiative announcing quarterly GPRS and MMS figures and information through press releases and the text.it web site (www.text.it).

The Mobile Data Association (MDA) was established in 1994 to increase awareness of mobile data amongst users and their advisers. The MDA acts as a focal point for its members, (vendors and users) and outside parties interested in knowing more about the industry

The MDA announces the total number of chargeable person-to-person text messages and WAP page impression figures sent on behalf of the UK GSM Network operators on a monthly basis. These figures are announced in the third week of the following month. For further information visit the MDA website at www.mda-mobiledata.org or the Text It Campaign web site at www.text.it

Mike Short, MDA Chairman is available for comment.

    

 
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