The Mobile Data Association (MDA) today announced the quarterly figures
for the total number of GPRS and MMS devices being used by customers in
the UK as of 30th June 2004. The quarterly figures from UK GSM network
operators O2, Orange, T-Mobile and Vodafone show a rapid increase for
both GPRS and MMS devices on the previous quarter.
From a total active customer base of over
52 million*, GPRS active devices topped 24 million as of 30th June 2004,
an increase of 45% on the previous quarter. This figure represents a 46%
penetration rate for GPRS devices for the total UK market. This trend is
expected to continue with current estimates of over 50% of mobile
customers using internet capable handsets.
GPRS services have illustrated an
increase in popularity in the last 12 months in both the consumer and
corporate markets. Popular applications include access to rail/air
timetables, mobile chat, location services, mobile images and innovative
music services. GPRS technology provides "always on" capabilities and
faster speeds for e-mail and web browsing on the move.
MMS active capable devices reached 15
million as at 30th June 2004, with a penetration rate of 29% for the
total UK market. June’s figures show an increase on the previous
quarter of 36 %. With an ever-increasing number of MMS capable handsets
and a growing range of compelling services to
suit every customer need, MMS and GPRS
capability has stimulated adoption and usage of new multimedia services
and represents a key "stepping stone" to 3G.
The MDA announces GPRS and MMS active
devices figures quarterly during 2004.
Definitions:
* Active subscriber base (PAYG/ PAYM,
registered and active) as of 30th June 2004, where 'active' is defined
as used in the prior 3 months.
** GPRS/MMS capable devices: handheld
devices registered and active on the network at the end of June 2004
*** GPRS/MMS capable devices penetration:
capable handheld devices as a proportion of the total registered and
active customer base
**** MMS capable devices defined as those
with integrated camera phone, attached camera or "MMS capable" of
sending / receiving without camera option.
***** devices in this press release means
relevant GPRS / MMS handsets, carphones and plug in cards, all with
their own subscription
A total of 24,188,384 GPRS active devices
were registered on UK networks O2, Orange, T-Mobile and Vodafone as of
30th June 2004
A total of 14,969,284 MMS active devices
were registered on UK networks O2, Orange, T-Mobile and Vodafone as of
30th March 2004
A total of 52,155,955 subscribers (PAYG
and PAYM) were registered and active on UK networks O2, Orange,
T-Mobile* and Vodafone as of 30th June 2004 (Virgin mobile’s figures
are NOT included in T-Mobiles totals).
June 2004 saw the launch of a new MDA
initiative announcing quarterly GPRS and MMS figures and information
through press releases and the text.it web site (www.text.it).
The Mobile Data Association (MDA) was
established in 1994 to increase awareness of mobile data amongst users
and their advisers. The MDA acts as a focal point for its members,
(vendors and users) and outside parties interested in knowing more about
the industry
The MDA announces the total number of
chargeable person-to-person text messages and WAP page impression
figures sent on behalf of the UK GSM Network operators on a monthly
basis. These figures are announced in the third week of the following
month. For further information visit the MDA website at
www.mda-mobiledata.org or the Text It Campaign web site at www.text.it
Mike Short, MDA Chairman is available for
comment.