Dec 9 2004
Partnership Will Create Technology to Enable 3D Gameplay
on Mobile Phones in Korea
ARM & Superscape Group plc (LSE: SPS - News) and Sinjisoft
today announced that the three companies are collaborating to deliver
console quality 3D applications to wireless devices. Sinjisoft has
licensed the Swerve Client technology, which was jointly developed by
ARM and Superscape, for use in their GNEX software solution. The
Swerve Client technology will provide Sijisoft's GNEX solution with a
3D graphics engine, enabling 3D gameplay on mobile phones in Korea.
"ARM is continuing to expand its reach in the ever-growing Korean
consumer electronics market," said Lance Howarth, director, Embedded
Software, ARM. "The Swerve Client software offers Sinjisoft a solution
with optimum power and performance to enable high-quality 3D gameplay.
The Swerve technology is key for downloaded games and other
applications for mobile handsets distributed in the dynamic Korean
wireless market."
"Swerve powered handsets deliver the highest quality 3D games and
experiences to consumers," said Choong Yeob Choi, CEO, Sinjisoft.
"With the Korean market demanding advanced interactive media
capabilities, it is increasingly important for mobile handset vendors
to offer competitive differentiators such as 3D gaming."
Kevin Roberts, CEO, Superscape Group plc commented: "Korea is a key
target market for mobile gaming and one of the most active in the
world. Consumers are keen to have access to the latest innovations in
mobile gaming and we welcome the opportunity to work with ARM and
Sinjisoft in using our Swerve technology to bring revolutionary mobile
games to the exciting Korean market."
The Swerve Client software engine was developed by Superscape in
close collaboration with ARM for operation on ARMŽ processors for
wireless devices. It is the world's first publicly demonstrated JSR
184 3D applications platform for wireless devices. Designed to deliver
console quality interactive 3D Java and BREW applications, Swerve
Client is a fast and efficient software solution that generates and
manages interactive 3D scenes using model description data. It is
optimized for small download sizes, and saves memory and download
time, making it ideal for wireless applications. Swerve Client
technology addresses the network bandwidth limitations, as well as the
power and cost constraints of today's handsets while opening up an
entirely new range of applications for consumers.
GNEX is the next generation of Sinjisoft's GVM, the predominant
mobile gaming solution in Korea. A virtual machine optimized for
mobile handsets, GNEX is a solution that allows multimedia content to
be downloaded via the wireless interface. With numerous extensions,
GNEX delivers exciting True colour 3D graphics and compelling sound to
wireless games. Sinjisoft's mobile gaming solutions have been ported
to more than 16 million handsets and supports more than 10 million
consumer downloads per month. It is servicing through SK Telecom
(CDMA) in Korea and Partner Communication (GSM/GPRS) in Israel.
About ARM
ARM designs the technology that lies at the heart of advanced
digital products, from wireless, networking and consumer entertainment
solutions to imaging, automotive, security and storage devices. ARM's
16/32-bit RISC microprocessors, data engines, peripherals, software
and tools, combined with the company's broad Partner community,
provide a total system solution that offers a fast, reliable path to
market for leading electronics companies. More information on ARM is
available at http://www.arm.com/ .
About Superscape
Superscape is the leader in revolutionary entertainment for mobile
phones. The company was the first in the world to develop and launch
international standard M3G (JSR 184) compliant solutions for the
delivery of innovative games on mass-market handsets. Superscape is
quoted on the London Stock Exchange and has corporate offices in Hook,
Hampshire (UK) and San Clemente, California (USA).
About Sinjisoft
Sinjisoft is a mobile software solution company. Playing the role
of a catalyst, Sinjisoft improves, develops and consults the necessary
factors to make mobile business profitable and exciting. The Company
also supplies Man-Machine Interface (MMI or UI) and embedded games.
Sinjisoft, with the biggest market share in Korea, has been
duplicating the success of the GNEX to Israel. Founded in March 2000,
Sinjisoft is located in Mapo, Seoul, Korea.
NOTE: ARM is a registered trademark of ARM Limited. Swerve is a UK
registered trademark of Superscape Group plc. All other brands or
product names are the property of their respective holders. "ARM" is
used to represent ARM Holdings plc; its operating company ARM Limited;
and the regional subsidiaries ARM INC; ARM KK; ARM Korea Ltd; ARM
Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM
Belgium N.V., and ARM Embedded Solutions Pvt. Ltd.