Vodafone Continues Strong Performance in Customer and Revenue Growth

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July 29 2004

Vodafone Group Plc ("Vodafone")
announces today key performance indicators for the quarter ended 30 June 2004.
The main highlights are:

     * 3.1 million organic net additions, and 2.7 million additions from stake
       changes, increasing the proportionate customer base to 139.2 million;

     * Blended annual ARPU up euro 1 to euro 362 in Italy, down euro 1 at euro
       309 in Germany and yen 2,330 to yen 78,365 in Japan, compared to March
       2004.  ARPU in the UK was up 5 pounds to 314 pounds, including a
       further 4 pounds uplift from the acquisition of Singlepoint;

     * Total data revenues increased to 16.3% of controlled service revenues
       for the year to June 2004 from 15.0% for the year to June 2003;
       controlled data revenues for the quarter up 13% on an organic basis on
       the same quarter last year;

     * 9 million controlled Vodafone live!(TM) customers at the end of June
       2004, with a further 1.3 million customers in non-controlled
       operations;

     * Mobile Connect Card sales in controlled operations increased to over
       300,000, including over 50,000 with 3G capability.

    Arun Sarin, Chief Executive of Vodafone, commented:
    "Overall we feel we have made a very strong start to this year. We have
recorded good performances in both customer and revenue growth. With over 139
million proportionate customers, our business is progressing well, despite a
tougher competitive environment in some markets. Data revenues continue to
increase helped by Vodafone live! where we now have over 9 million controlled
customers. These KPI's are in line with our expectations and we are therefore
reiterating our guidance for the year to March 2005."

     United Kingdom

    Vodafone UK added 132,000 net customers in the quarter, taking the total
base to 14.2 million registered customers, an increase of almost 7% since last
year.  Churn has remained stable due to continued focus on customer retention
and loyalty initiatives.  Blended annual ARPU increased to 314 pounds from
309 pounds for the year to March 2004, including a 4 pounds uplift from the
Singlepoint acquisition.  The underlying increase in blended ARPU primarily
reflects growth in data usage.
    The combined benefit of growth in both average customers and in blended
ARPU has led to a 14% growth in service revenue for the quarter when compared
to the same quarter last year.  Data as a percentage of service revenue for
the year to June 2004 was 16.6%, up from 14.7% for the year to June 2003,
reflecting the benefit of the increasing penetration of Vodafone live!(TM)
customers, who now total 2 million.
    Net acquisition and retention costs as a percentage of service revenues in
the quarter were slightly lower than in the quarter to March 2004 due to an
increased focus on direct channels but significantly higher than the same
quarter last year, reflecting the increased level of competition in the UK
market.

     Germany

    Net customer additions of 462,000 demonstrate continued strong growth in
Germany, resulting in a closing base of 25.5 million customers.  Lower
spending contract customers continue to represent the majority of net
additions with an added benefit from a slightly improved churn rate.
    Blended annual ARPU was euro 309 compared to euro 310 for the year to
March 2004, reflecting the impact of lower spending new customers.
    Strong customer growth was the primary driver behind a 7% increase in
service revenue for the quarter compared to the same quarter last year, when
measured in local currency. Data as a percentage of service revenue for the
year to June 2004 was 17.4%, up from 16.7% for the year to June 2003 due to
the increased penetration of Vodafone live!(TM) customers to 3 million.
    Net acquisition and retention costs as a percentage of service revenues in
the quarter were broadly stable compared with the previous quarter to March
2004 and the same quarter last year.

     Italy

    Proportionate net customer additions were 205,000 in the quarter, leading
to a total proportionate customer base of 16.4 million. Blended annual ARPU
increased slightly to euro 362 from euro 361 for the year to March 2004, with
increasing voice and data usage being offset by a 1% increase in inactivity
levels due to the effect of increased competition.  Churn remained broadly
stable.
    Service revenue for the quarter increased 10% on the same quarter last
year, when measured in local currency.  Data as a percentage of service
revenue increased to 13.5% for the year to June 2004 from 11.8% for the year
to June 2003, reflecting the benefit from a series of promotions and an
increase in Vodafone live!(TM) customers to 1.3 million.
    Net acquisition and retention costs as a percentage of service revenues in
the quarter slightly increased on the same period last year, reflecting the
increase in competitive activity in the Italian market.  However, these costs
remain at very low levels when compared to the rest of the Group.

     Japan

    The closing proportionate base in Japan was 13.2 million, including an
additional 2.7 million customers from stake changes as a result of the tender
offers for Vodafone Holdings KK and Vodafone KK announced in May.  The Group
had an effective ownership of 87.7% in Vodafone KK at the end of June.  Churn
levels remained stable, benefiting from the continued investment in customer
retention activities.
    Vodafone Japan continued to experience a downward trend in blended annual
ARPU, falling to yen 78,365 from yen 80,695 for the year to March 2004.  The
fall in ARPU reflects the competitive environment, increasing market
penetration and growth in prepaid customers.
    Service revenue for the quarter decreased by 6% compared to the same
quarter last year; however, it was only 1% lower than the quarter to March
2004.  Data as a percentage of service revenue of 21.9% for the year to June
2004 was up slightly on the 20.9% recorded for the year to June 2003 and
continues to represent the highest level of data revenue in the Group.
    Net acquisition and retention costs as a percentage of service revenues in
the period increased slightly on the same quarter last year reflecting the
continued high level of competition in the Japanese market.

     Products and services

    Vodafone live!(TM) is now available in 20 countries, including 3 partner
networks.  Vodafone live!(TM) with 3G was originally launched in May and is
now available in 7 countries, most recently in Sweden.
    Vodafone has continued to extend the availability of its business
offerings, with the GPRS version of the Mobile Connect Card available in 13
countries and the 3G version in 10.  Significant progress has been made in
product offerings to the corporate market with Wireless Office, now available
in 10 markets, in conjunction with Blackberry from Vodafone, which is now
available in 11 countries.

      Notes to editors

     (1) The guidance for the year to March 2005 is contained in Vodafone's
         Preliminary Announcement of Results for the year ended 31 March 2004
         in which there is a discussion of forward-looking statements and the
         risks associated with them.

     (2) Service revenue growth is calculated in local currency and before the
         elimination of intercompany revenue.


          VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES
          PROPORTIONATE CUSTOMERS(1) - 1 APRIL 2004 TO 30 JUNE 2004


                                   AT                           AT
                  PERCENTAGE    1 APR        NET    STAKE   30 JUN
    COUNTRY       OWNERSHIP(2)   2004  ADDITIONS  CHANGES(3)  2004  PREPAID(4)

                        (%)     (000s)   (000s)    (000s)   (000s)     (%)
    UK & IRELAND
    UK               100.0%     14,095      132        -    14,227     60%
    Ireland          100.0%      1,864       17        -     1,881     72%
    TOTAL                       15,959      149        -    16,108     61%

    NORTHERN EUROPE
    Germany          100.0%     25,012      462        -    25,474     51%
    Hungary           87.9%      1,255       72        -     1,327     80%
    Netherlands       99.9%      3,399       55        -     3,454     57%
    Sweden           100.0%      1,438       41        -     1,479     37%
    Others                       9,483      114        -     9,597     48%
    TOTAL                       40,587      744        -    41,331     50%

    SOUTHERN EUROPE
    Italy             76.8%     16,232      205        -    16,437     92%
    Albania           99.7%        527       22        -       549     97%
    Greece            99.4%      3,655        *        *         *       *
    Malta            100.0%        161        1        -       162     91%
    Portugal         100.0%      3,248       72        -     3,320     72%
    Spain            100.0%      9,705      251        -     9,956     56%
    Others                         738        *        *         *       *
    TOTAL                       34,266      621        -    34,887     77%

    AMERICAS
    United States(5)  44.4%     17,257      682        -    17,939      6%
    TOTAL                       17,257      682        -    17,939      6%

    ASIA PACIFIC
    Japan             87.7%     10,427       77    2,698    13,202     10%
    Australia        100.0%      2,486       12        -     2,498     57%
    New Zealand      100.0%      1,607       68        -     1,675     79%
    Others                       4,969      278        -     5,247     67%
    TOTAL                       19,489      435    2,698    22,622     62%

    MIDDLE EAST
     AND AFRICA
    Egypt             67.0%      1,924       86        -     2,010     81%
    Others                       3,939      359        -     4,298     87%
    TOTAL                        5,863      445        -     6,308     86%

    GROUP TOTAL                133,421    3,076    2,698   139,195     57%

     (1) A customer is defined as a SIM, or in territories where SIMs do not
         exist, a unique mobile telephone number, which has access to the
         network for any purpose (including data only usage) except telemetric
         applications. Telemetric applications include, but are not limited
         to, asset and equipment tracking, mobile payment / billing
         functionality (for example, vending machines and meter readings) and
         includes voice enabled customers whose usage is limited to a central
         service operation (for example, emergency response applications in
         vehicles).

     (2) All ownership percentages are stated as at 30 June 2004 and exclude
         options, warrants or other rights or obligations of the Group to
         increase or decrease ownership in any venture. Ownership interests
         have been rounded to the nearest tenth of one percent.

     (3) Represents a stake increase in Vodafone Japan of 18.0% from 69.7% to
         87.7%.

     (4) Prepaid customer percentages are calculated on a venture basis. At 30
         June 2004, there were 353.6 million total venture customers.

     (5) The Group's proportionate customer base has been adjusted for Verizon
         Wireless's proportionate ownership of its customer base across all
         its network interests of approximately 98.6% at 30 June 2004. In the
         absence of acquired interests, this proportionate ownership will vary
         slightly from quarter to quarter depending on the underlying mix of
         net additions across each of these networks.

     *   Listed subsidiary still to report.


          VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

                     VENTURE VODAFONE LIVE!(TM) CUSTOMERS

                                           QUARTER TO 30 JUNE 2004

    COUNTRY                       AT               NET                AT
                          1 APR 2004         ADDITIONS       30 JUN 2004
                              (000s)            (000s)             (000s)

    Germany                    2,358               623             2,981
    Italy                      1,024               262             1,286
    UK                         1,535               447             1,982
    Other                      1,925               840             2,765

    Controlled Total           6,842             2,172             9,014

     Vodafone Japan rebranded its J-Sky service to Vodafone live!(TM) on 1
     October 2003. The handsets do not yet incorporate the full Vodafone
     live!(TM) experience and so have been excluded from the table above. At
     June 2004 there were 13.0 million Vodafone live!(TM) registered venture
     customers in Japan (March 2004: 13.0 million).

     The table above only includes Vodafone live!(TM) venture customers in
     controlled operations. At June 2004 there were an additional 1.3 million
     Vodafone live!(TM) venture customers in associated undertakings (March
     2004: 0.7 million).


          CONTROLLED ACTIVE CUSTOMER INFORMATION AS AT 30 JUNE 2004

                                CONTROLLED ACTIVE CUSTOMERS(1) AS AT

    COUNTRY           JUN          SEP          DEC         MAR         JUN
                     2003         2003         2003        2004        2004

    Germany           93%          92%          92%         93%         93%
    Italy             93%          94%          93%         93%         92%
    Japan             98%          98%          98%         97%         97%
    UK                91%          91%          91%         91%         91%
    Controlled Total  93%          93%          93%         94%         93%

     (1) Active customers are defined as customers who have made or received a
         chargeable event in the last 3 months.


          VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

      MONTHLY REGISTERED BLENDED ARPU FOR THE 15 MONTHS TO 30 JUNE 2004

    COUNTRY            Apr      May      Jun      Jul      Aug     Sep     Oct

    Germany   EUR     25.4     26.2     26.1     27.9     26.7    27.0    27.0
    Italy     EUR     29.4     30.1     30.7     32.2     29.7    31.1    31.1
    Japan     JPY    7,050    7,040    6,850    7,130    7,030   6,710   6,760
    UK(2)     GBP     24.4     25.2     25.5     25.7     24.2    25.6    26.8


    COUNTRY          Nov     Dec     Jan     Feb     Mar     Apr    May    Jun

    Germany   EUR   24.9    25.4    24.5    23.2    26.2    25.0   25.5   25.8
    Italy     EUR   29.0    30.4    29.6    27.8    30.6    29.9   30.1   30.8
    Japan     JPY  6,460   6,690   6,360   6,100   6,560   6,300  6,150  6,150
    UK(2)     GBP   26.0    26.2    27.0    24.1    28.3    25.3   27.8   26.8


           ARPU INFORMATION FOR THE 12 MONTH PERIOD TO 30 JUNE 2004

                                                   ARPU(1)

    COUNTRY                               REGISTERED   REGISTERED  REGISTERED
                        CURRENCY           PREPAID      CONTRACT      TOTAL
    UK & IRELAND
    UK(2)                  GBP              129          567          314
    Ireland                EUR              364        1,150          591

    NORTHERN EUROPE
    Germany                EUR              128          491          309
    Hungary                HUF           42,537      163,190       62,200
    Netherlands            EUR              165          879          471
    Sweden                 SEK              863        5,863        4,252

    SOUTHERN EUROPE
    Italy                  EUR              308          920          362
    Greece                 EUR                *            *            *
    Malta                  MTL               97          898          167
    Portugal               EUR              187          685          331
    Spain                  EUR              172          668          389

    ASIA PACIFIC
    Japan                  JPY              N/A          N/A       78,365
    Australia              AUD              306          941          601
    New Zealand            NZD              349        1,836          668

    MIDDLE EAST AND AFRICA
    Egypt                  EGP              777        3,080        1,198


                                ARPU - HISTORY

                            REGISTERED TOTAL ARPU FOR THE 12 MONTH PERIOD TO
    COUNTRY    CURRENCY    JUN         SEP          DEC       MAR      JUN
                           2003        2003         2003      2004     2004

    Germany      EUR       313         312          311       310     309
    Italy        EUR       351         355          359       361     362
    Japan        JPY    86,183      84,818       82,917    80,695  78,365
    UK(2)        GBP       297         297          303       309     314

     (1) ARPU is calculated as total revenues excluding handset revenues and
         connection fees divided by the weighted average number of customers
         during the period.

     (2) During the period from 1 October 2002 to 31 March 2003, Vodafone UK
         operated under interim commercial terms with one of its service
         providers. Final terms were agreed in April 2003. Recognising
         revenues on a consistent basis during the interim period to the bases
         before and after this period would result in additional service
         revenues of 74 million pounds. For consistency and comparability
         purposes, these revenues have been included in the calculation of UK
         ARPU but have been excluded from Group turnover in accordance with UK
         GAAP.

         The impact of the inclusion of these amounts has been to increase
         ARPU for the 12 months to June 2003, September 2003 and December 2003
         from 291 pounds, 292 pounds and 300 pounds to 297 pounds, 297 pounds
         and 303 pounds respectively.

      *  Listed subsidiary still to report.


          VODAFONE GROUP PLC - MOBILE TELECOMMUNICATIONS BUSINESSES

          NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUES(1)

    PROPORTIONATE BASIS:

                     12 MONTHS TO 30 JUNE 2004       JUNE 2004 (MONTH ONLY)
    COUNTRY       MESSAGING      DATA     TOTAL   MESSAGING  DATA    TOTAL

    UK & IRELAND
    UK              14.4%       2.2%     16.6%    14.3%     2.9%    17.2%
    Ireland         19.0%       1.6%     20.6%    18.3%     1.9%    20.2%
    TOTAL           15.1%       2.1%     17.2%    14.9%     2.7%    17.6%

    NORTHERN EUROPE
    Germany         15.4%       2.0%     17.4%    14.5%     2.6%    17.1%
    Others           9.1%       1.6%     10.7%     9.0%     1.9%    10.9%
    TOTAL           12.4%       1.9%     14.3%    11.8%     2.3%    14.1%

    SOUTHERN EUROPE
    Italy           12.4%       1.1%     13.5%    11.8%     1.4%    13.2%
    Others          10.2%       1.1%     11.3%    10.2%     1.5%    11.7%
    TOTAL           11.3%       1.1%     12.4%    10.9%     1.5%    12.4%

    AMERICAS
    United States    1.6%       1.6%      3.2%     2.0%     2.1%     4.1%
    Others           0.1%          -      0.1%        -        -        -
    TOTAL            1.6%       1.6%      3.2%     2.0%     2.1%     4.1%

    ASIA PACIFIC
    Japan            7.6%      14.3%     21.9%     7.4%    13.7%    21.1%
    Others          12.7%       1.5%     14.2%    14.9%     1.9%    16.8%
    TOTAL            8.9%      11.1%     20.0%     9.2%    10.9%    20.1%

    MIDDLE EAST
     AND AFRICA      5.0%       0.2%      5.2%     4.9%     0.4%     5.3%

    PROPORTIONATE
     GROUP TOTAL    10.1%       3.2%     13.3%     9.8%     3.4%    13.2%

    STATUTORY BASIS:

    CONTROLLED
     GROUP TOTAL    12.0%       4.3%     16.3%    11.7%     4.3%    16.0%



       NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUES - HISTORY

                                              12 MONTHS TO

    COUNTRY                  JUN        SEP       DEC        MAR       JUN
                            2003       2003      2003       2004      2004

    Germany                16.7%      17.0%     17.2%      17.4%     17.4%
    Italy                  11.8%      12.2%     12.7%      13.3%     13.5%
    Japan                  20.9%      21.3%     21.8%      21.9%     21.9%
    UK                     14.7%      15.0%     15.5%      16.1%     16.6%
    Proportionate Total    11.7%      12.2%     12.5%      13.0%     13.3%
    Statutory Total        15.0%      15.5%     15.9%      16.1%     16.3%


                                              (MONTH ONLY)

    COUNTRY                  JUN        SEP       DEC        MAR      JUN
                            2003       2003      2003       2004      2004

    Germany                16.9%      16.3%     19.5%      16.9%     17.1%
    Italy                  12.5%      12.4%     14.7%      13.6%     13.2%
    Japan                  21.8%      21.2%     22.4%      21.5%     21.1%
    UK                     14.6%      14.7%     17.5%      16.9%     17.2%
    Proportionate Total    12.1%      12.2%     14.2%      13.2%     13.2%
    Statutory Total        15.3%      15.2%     17.3%      16.1%     16.0%

     (1) Non-voice services as a percentage of service revenues are calculated
         before the elimination of intercompany revenue at a country level and
         after elimination at the Group level