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January 17, 2004 – ONE of the world’s fastest-growing and
most consistently profitable airlines has opted for the
Inmarsat route in the emerging struggle for supremacy
between the incumbent satellite connectivity provider and
newcomer Connexion by Boeing.
Emirates, which last month
unveiled an Inmarsat-delivered text news service for its new
Airbus A340-500s, has announced that it will launch wireless
laptop email and SMS in the aircraft before the end of this
quarter.
The Dubai carrier says it will be the first such capability
to be offered in regular airline service, and indeed it does
look likely to precede the Connexion-based email and
Internet access service that Lufthansa will launch in the
spring.
In addition, the A340-500 is set to be the first aircraft
to include an IEEE 802.11 (WiFi) wireless LAN certificated
for use with passengers’ own wireless-enabled laptops.
The
German CAA certification issued for the Lufthansa Connexion
trial early last year was specific to the carrier’s own
stock of Fujitsu-Siemens laptops.
Based on Inmarsat connectivity supplied by SITA,
Honeywell satcoms avionics, ISP services from ARINC, and
software and services from Tenzing Communications of
Seattle, the capability will be offered alongside the
seatback email and SMS already available on Emirates'
A340-500s.
Using an on-screen keyboard, passengers can compose and
send their messages and receive replies.
“The seatback services are very popular with passengers
who are not carrying a laptop,” says Emirates group
president Maurice Flanagan. “The Tenzing service is aimed at
those who do, including business travellers who like to keep
in touch with their regular email accounts wirelessly when
on the move.”
The wireless service will allow travellers to use their
own email accounts, including corporate addresses, in a
secure environment.
Passenger laptops will require little or no configuration
to connect to the service. Wired connections to the onboard
server will also be available to laptop users, via standard
RJ-11 sockets in seats throughout the aircraft and also via
RJ-45s in first and business classes. Every seat in first
and business class also provides laptop power through a
US-style socket. There are laptop recharge points in economy
class.
”Ease of connection is of major importance and the seats
have been equipped with multiple options,” comments
Flanagan. “In the long term, wireless is the expected norm,
but currently most passenger devices have only plug-in
capability.”
In-seat satellite phone also is available to A340-500
passengers, with calls costing $5 a minute to anywhere in
the world.
Current charge for use of the seatback email and SMS is $1 per message. Fees for the laptop system will be
announced closer to launch date.
Emirates is the world's fastest-growing full-service
intercontinental airline, averaging 20 per cent a year, and
one of the world's five most profitable.
At last June’s Paris Air Show it announced the largest
order in commercial aviation history, for 71 new Airbus and
Boeing aircraft worth $19 billion, to bring its total order
book to 103 aircraft worth $26 billion. It was also the
first to order the A380 and will receive the first of 45 of
the mega-jumbos in 2006.
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