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Aug 21 2003 Two companies who marketed and sold bogus cell
phone radiation protection patches have settled Federal Trade Commission
charges that they violated the USA's federal laws by making false and
misleading claims about their products.
Using television and Internet advertising, Safety Cell,
Inc. and Rhino International, Inc. deceptively indicated that their patches,
designed to fit over the earpiece of any cell phone, could block a
substantial amount of radiation and other electromagnetic energy emitted by
cellular telephones, thereby reducing consumers’ exposure to this radiation.
Under separate settlements, both sets of defendants are
required to have adequate scientific evidence to substantiate claims about
the performance, efficacy, or benefit of any good or service. The settlement
in Rhino requires them to pay US$342,665 in redress to consumers who
purchased Rhino’s “WaveScrambler” patch.
According to the FTC, the Sag Harbor, New York-based company and its
principals, Nigel Harrison and Sherry Molina, marketed and sold the
“WaveScrambler” patch, claiming that their product could block 99 percent of
electromagnetic waves emitted by cellular phones and cordless phones.
Safety Cell, based in Brooklyn, New York, and its principal, Jerry
Berger, meanwhile marketed the “WaveGuard” cell phone shield. The FTC
alleged that the defendants claimed that their WaveGuard patch blocked most
of the electromagnetic energy emitted from cell phones.
Under separate stipulated orders, which the court approved, the
defendants are prohibited from the future marketing or selling of any
product that claims to protect consumers from harmful radiation and
electromagnetic energy, unless the claims can be substantiated by competent
and reliable scientific evidence.
The orders also prohibit the defendants from making unsubstantiated
representations about the performance, efficacy, or benefits of any good or
service.
The settlements require both sets of defendants to indicate clearly in
connection with claims that any device protects consumers from cell phone
radiation that most electromagnetic energy emitted by cell phones comes from
parts of the phone other than the earpiece, and that the WaveScrambler and
WaveGuard have no significant effect on this other electromagnetic
radiation. Additionally, the settlements prohibit the defendants from
misrepresenting the results of any test, study, or research.
Finally, the settlements contain various recordkeeping provisions to
assist the FTC in monitoring the defendants’ compliance.
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