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mcommerce
June 12 2003
Turkey's Turkcell has announced the commercial launch of Mobile Payment
in Turkey, making Turkcell among the first European mobile operators to make
mobile payment services commercially available.
Turkcell will initiate Mobile Payment in cooperation with Yapi Kredi Bank,
one of Turkey's leading banks, and shopping points such as selected fast
food chains, mobile phone dealers, florists and internet sites.
It also plans to expand the mobile payment service to additional banks
and shopping points in the near future.
Turkcell subscribers who own a valid Yapi Kredi Bank credit card will be
able to make secure payments via their mobile phones at selected shopping
points.
To make mobile payments, Turkcell subscribers will send a string of
encrypted code via USSD, including the code of the bank, the point of sale
and the product to make a payment. Subscribers will receive a secure
confirmation code, which will be entered into the system of the merchant to
complete the payment. The payment will be charged to the predefined credit
card.
The launch of Mobile Payment marks a milestone in Turkcell's commitment to
serve its customers and to promote mobile services that advance phone use
beyond voice communications. Turkcell will initially be the carrier for
mobile payments and will only charge for the SMS used for the payment.
Turkcell plans to create new business models for Mobile Payment as the
market becomes familiar with the mobile payment and there is increased
demand.
Data revenues, including SMS, comprise approximately 10% of Turkcell
revenues as of the end of 2002.
Commenting on this new development for Turkcell and its subscribers, Tulin
Karabuk, Head of Marketing and Sales of Turkcell, said, "The launch of
mobile payment services is an important step for Turkcell. We have always
been committed to advancing mobile technology by developing services that
highlight the wide ranging benefits of mobility for our customers. This
initiative is proof that in Europe, Turkcell is at the forefront of
introducing new solutions our customers want and that help make Turkey an
important market for advanced mobile services."
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