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June 6 2003
Shipments of Symbian handsets will reach 100 million phones worldwide in
2007, according to Ovum, the analyst and consulting company. This compares
with a predicted 22 million shipments for Microsoft Smartphone OS.
But although this will make Symbian the world's leading smartphone platform,
shipping on 14 percent of all handsets that year, it will not guarantee
platform ownership for Symbian.
"Contrary to popular belief, the biggest threat currently facing Symbian is
not Microsoft," says Jessica Figueras, senior analyst with Ovum. "It is the
long-running debate over what Symbian is fundamentally for."
Symbian must ultimately serve the needs of its licensees - without their
buy-in it has no future to speak of. But the device vendors who own and
license Symbian are finding it hard to agree on whether a standard platform
for application development is more or less important than the ability to
differentiate their products from each other.
This long-running tension at the heart of the Symbian enterprise is creating
dangerous fragmentation in the Symbian platform which will seriously affect
its chances of staying relevant. Fragmentation raises the barriers to entry
for mobile application developers, who already face a minefield when it
comes to mobile platforms.
"Faced with fragmentation, mobile developers will almost certainly focus
their efforts on one or two platforms which allow them to address a large
audience with the minimum of effort," says Figueras.
"This will provoke a natural selection amongst platforms: those which offer
the best "effort/audience" ratio will attract the most applications. Luckily
for Symbian one of these is likely to be Nokia's Series 60 user interface
for Symbian, which offers both the promise of basic application
compatibility and a large addressable market. Such is Nokia's clout in the
devices market, that it could probably ensure Symbian's success in the
numbers game all by itself."
But Microsoft will also benefit from Symbian's failure to create a unified
platform standard. Ovum believes that the strength of its mobile story for
developers will create a virtuous circle of application availability, which
is bound to attract a small hard core of power users.
This is the basis on which Ovum expects Microsoft Smartphone OS to
achieve around three percent of global handset shipments in 2007. "This is
certainly not a win in the numbers game, but in its niche Microsoft
has a better chance of platform
ownership than Symbian does at present," says Figueras.
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