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June 11 2003
According to In-Stat/MDR the boom times for China's handset market may well
be over.
The high-tech market research firm reports that China's hyper-growth period
has ended, and now a slower competitive growth cycle is underway. Handset
shipments will rise 4.3% in China this year, but growth is slowing and will
settle into a compound annual growth rate of 10% over the next five years.
Also, replacement handsets will gain importance as the market matures and net
new subscribers decline year over year.
There is no doubt that China's wireless phone market, with the largest number
of subscribers in any one country, considerable growth potential, and thriving
manufacturing, commands the attention of all the key global handset,
infrastructure and software players.
However, the Chinese handset market is far more complex and unpredictable
than many companies have imagined. In fact, with the big boom period ending and
the next growth phase moving at a more even pace, a winning strategy will demand
close attention to the details and subtleties of this vast market.
In-Stat/MDR also reports the following characteristics with regards to
China's handset market:
- A total
number of 218 million wireless subscribers at the end of 2002, with a compound
annual growth (CAGR) rate of nearly 11% over the next five years
-
Handset-generated revenue of nearly $9 billion last year, and heading to $16
billion by 2008
- A
penetration rate of 17%, and growing
- A
declining rate of net new subscribers
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