Text messages sent each day in the UK continued to grow during February,
according to figures released by the UK's Mobile Data Association (MDA).
The
total number of chargeable person-to-person text messages sent across the four
UK GSM networks in February 2003 totalled 1.53 billion. February's figure takes
the daily average to 55 million compared to 44 million in February 2002 and 28.8
million in February 2001.
As February's figures continue to show, texting has become the premier
communication tool for the millennium. Six times (78 million) as many text
messages were sent on Valentine's Day compared to traditional cards, as
romantics across the UK sent messages of love to partners via text message.
July 2002 marked the launch of Phase 3 of the MDA's generic awareness campaign
to promote the advantages of text messaging across all networks, building on the
awareness of the 'text.it' brand established in Phase 1 & 2.
The consumer
campaign targets both users and non-SMS users. The corporate programme focuses
on business end-users and incorporates a web-based information service
