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June 8 2003
VeriFone, the electronic payment solutions developer
has lunched a CDMA2000 1X based payment terminal. This new capability
allows traditional transactions to be completed in less than 3 seconds,
considerably faster than the 20 plus seconds for a regular debit or
credit transaction over a wireless link. This solution expands the reach
of payments to taxis, delivery companies, mobile kiosks, table payments,
and traditional retails outlets.
Coupled
with the CDMA2000 1X modem technology, the Omni 3600 wireless platform
utilizes TCP/IP to form a solution delivering high-speed data-packets
directly to the processing host’s IP gateway. Adding the IP technology
to its terminals, VeriFone made possible the connection with already
existing IP networks like Internet, corporate LANs, wireless data-packet
networks, and even satellite networks.
“The launch of the Omni 3600 CDMA wireless terminal brings a new
paradigm to the Latin American POS market,” said Bill Nichols, marketing
director, Latin American and the Caribbean at VeriFone. “The new device
opens the window of opportunity for applications and services beyond the
traditional payment capture marketplace, and we’re already seeing
examples of this innovation in action in the region.”
The terminal can communicate to WAP-enabled Internet home pages,
consult on inventory position, electronically transmit order information
and perform a host of other functions not typical of traditional POS
terminals.
Besides high-speed transmission of data, enabled by the CDMA 1xtt
technology, the Omni 3600 works through a concept know as a “dedicated
virtual connection,” developed by VeriFone, in which a device remains
connected and eliminates the waiting time found in traditional modem
communications. This reduces the total transaction speed from over 20
seconds to below 3 seconds. “This significantly reduces
telecommunications costs for the merchant and enhances customer
service,” Nichols added.
The Omni 3600 wireless terminal comes complete with a triple track
magnetic card reader, smart card reader, internal PINpad, and integrated
printer, making it capable of accommodating a full range of
applications. It meets all specifications required for EMV standards,
and meets regional requirements for 3DES and PIN entry device (PED)
security as required by MasterCard, Visa and American Express.
The Brazilian project launched earlier this year between VeriFone,
Visanet and JV Telesp Celular Particpipacoes/ Telefonica Celular, placed
terminals at restaurants and shopping malls in and around Sao Paulo. The
equipment has proved efficient in supporting mobile payments and plans
are in place to expand the coverage to other segments, including
delivery services and taxicabs.
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