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June 3 2003

Bluepay Technologies announces a real-time wireless portal payment product designed to reduce disputed transactions and chargebacks for high-risk content transactions.

Bluepay Technologies has launched a product suite to offer real-time authentication and compliance for participants in the mobile infotainment industry.

The company said its Bluepay Wireless Portal enables merchants and content aggregators, payment service providers (PSPs) and mobile network operators in the high-risk content business to reduce the level of disputed transactions and chargebacks they experience to less than 1 percent of total transactions.

According to Bluepay, more than 400 banks are no longer accepting online gaming transactions. "Action is needed to restore card issuer confidence and allow online trade to grow," the company said in a release.

The Wireless Portal combines risk management analysis, geo-location, compliance, customer care technology and alerting capabilities to ensure potentially fraudulent transactions are prevented by giving the “real customer” the relevant information fast. Bluepay said legitimate transactions can then be authenticated in a matter of seconds.

"Although m-commerce is still at an early market stage, Bluepay is targeting our 'Wireless Portal' solution at the initial wave of mobile content providers seeking to gain a competitive advantage," said Paul West, marketing director of Bluepay. “Uniquely we can detect suspicious activity, potential fraud and connect the subscriber directly to their bank call center, reducing call center costs for third-party operators, stopping the fraudster at the point of purchase and personalizing the experience for the consumer."

Wireless Portal is powered by ai Corporation's SmartAuth, a geo-location and risk management engine that is used to detect merchant or cardholder fraud. Bluepay uses major credit industry databases plus global IP databases to test the authenticity of transactions. Real-time alerting is network, device and channel independent; it supports a range of protocols including SMS, WAP and HTTP.

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