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Hutchison 3G UK reveals upcoming 3 products and services,
announces special offers and promotional pricing for first 20,000 'Founders'
customers, and Expands online customer pre-registration at www.three.co.uk
London 10 December 2002
Hutchison 3G UK today unveiled details of its forthcoming products and
services to be marketed under the 3 brand, including details of special
discounts and an outline of pricing options which will be made available to the
first 20,000 'Founders' customers to sign up to these offers with 3.
As the UK's first commercial 3G service, 3 will deliver live video
calls, digital mapping and advanced satellite location-based services, exclusive
video clips of Premiership football highlights, music, games, news and finance.
The company also announced that its new expanded online customer
pre-registration area at www.three.co.uk will allow prospective customers to
explore a 'sneak preview' of what will be on offer, fill out an online
questionnaire to define their personal preferences and register with 3 to
receive progress updates. Those who pre-register online will also be invited to
view an early preview demonstration of 3's products and services in one
of the company's flagship '3Stores' in London and Birmingham.
New details revealed on the www.three.co.uk website include:
- 3's customised and intuitive icon-driven User Interface
- A sample of video calling in action
- A sample 'video postcard'
- Samples of sports news, including a video clip from a Premiership game
- Examples of digital mapping and advanced satellite-based location
services, including 'my nearest' and directory searches
- An example of a high-resolution game
- Details of handsets (two from NEC, one from Motorola), including
interactive 3D images
- Comprehensive details of handset accessories
Strategy and marketing director at 3, Lisa Gernon, said: "In 2002 more
than 15,000 UK consumers participated in customer research designed to fine-tune
every aspect of 3's products and services. What we're revealing today is
the outcome of that extensive analysis. We're very excited about the new medium
we're building, and we're looking forward to delivering on our vision in the
near future."
The company also announced there will be a special promotional discount for
the first 20,000 'Founders' customers to sign up to 3's initial pricing
options.
'Founders' who take up these offers will be offered a choice of special
pricing options which will include a discount on the recommended retail price of
a handset and a substantial 'bundle' of voice call minutes, video call minutes,
text, picture and video messages, email and multimedia content and services.
These promotional pricing options will be aimed at heavy users of 3
services and will range from
£59.99 per month for
12 months to £99.99
per month for 12 months.
These promotional pricing options exclude international calls, calls made
while abroad and premium rate calls. Handsets will be purchased separately, with
recommended retail prices starting at
£399 before
promotional discounts. The offers will only be available for a limited time.
Further details of additional customer pricing options will be revealed in
the near future.
About 3
Hutchison 3G UK Limited will deliver third-generation mobile multimedia and
communications services under the 3 brand in the UK, offering a
convergence of media, information and telephony to enable live video calls,
multimedia content and entertainment while on the move.
3 services will be available from sister companies in Australia,
Austria, Denmark, Hong Kong, Ireland, Italy, Israel and Sweden.
For further information, please visit: www.three.co.uk
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