Global 2Q02 phones sales up on 1Q02

22 8 2002

Global mobile phones sales increased in the second quarter of the year, as new GPRS and MMS CamPhones increased consumer enthusiasm. Nokia increased its market share by 3%. Some 96.7m units were shipped in 2Q02.

  1. Nokia 37.2% (34.7% 1Q02)
  2. Motorola 17.3% (15.5%)
  3. Samsung 9.8% (9.6%)
  4. Siemens 8.5% (8.8%)
  5. Sony-Ericsson 5.2% (6.4%)
Nokia is the absolute number one in the world, with a market share of 37.2 percent in the second quarter of 2002.

The other mobile handset makers are sharing the remaining 22.1 percent from figures on the left.

h The latest Strategy Analytics wireless forecast reports that there were 96.7 million handset shipments in Q2, maintaining their estimate of 417 million shipments for the full year 2002.

Presented in "Global Handset Market: Q2 2002 Handset Market Share Update," these findings indicate a quarterly stabilization in replacement rates that is expected to carry into Q3 and the holiday season. Samsung's surging GSM performance will challenge Siemens and Motorola for second GSM market share position. LG posts strong performance in the US CDMA market and grows its GSM presence.

  • Chris Ambrosio, Director, Global Wireless Practice at Strategy Analytics, notes, "Replacement rates have steadily fallen over the past 18 months, but second quarter shipments indicate that they have stabilized, especially in Western Europe. We are optimistic that this trend will continue into the third quarter, which would be a positive way to begin the crucial holiday season."

    David Kerr, Vice President, Strategy Analytics Global Wireless Practice, adds, "In terms of vendor performance, Samsung's surging GSM shipments will rival Siemens and Motorola by year end. LG is a horse to watch, since they shipped as many GSM handsets in the second quarter as they did in all of 2001."

    Other findings included in this report are that Siemens maintains handset profitability on shipments of 8.2 million units, up 41% from Q2 2001; Motorola has leveraged its popular v60 design to build shipments in CDMA and GSM handsets; Sony Ericsson ships 5.0 million handsets, but still lacks entry- level products to carry volume growth; and ASPs decline slightly and are expected to continue a gradual decline through the end of 2002.

    This report, "Global Handset Market: 2Q 2002 Handset Market Share Update," is published by the Wireless Device Strategies (WDS) service of Strategy Analytics. The report provides: Q2 Global Handset Shipments (sell-in); Q2 performance metrics for the top five global handset vendors; and Q1 Global Handset Shipments (sell-in) for the top handset vendors.

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