8 July 2002
A JOINT STUDY by wireless research firm Telephia Inc. and market research firm
Harris Interactive Inc. found that 31 percent of current wireless subscribers
aged 18 and older plan to buy a new handset within a year, up from 27 percent a
year ago.
This was also essentially flat with six months ago despite the economic
slowdown.
The survey of 51,000 respondents found that 80 percent of prospective phone
upgraders wanted full address book applications in their next phone, 74 percent
wanted voice recognition features and 67 percent wanted short text messaging.
U.S. wireless telephone companies are in the process of launching advanced
wireless networks with high-speed Internet connections, allowing users to surf
the Web, send each other photos and download music.
They are hoping the new higher-speed wireless data capability will become the
next catalyst for growth in an industry that has seen a slowdown in the rate of
new subscribers signing up for service.
Adding subscribers has become more difficult as the economy slowed and the
market nears saturation with almost 50 percent of Americans owning cell phones.
Telephia said 26 percent of those who planned to upgrade their phones were
interested in built-in camera capabilities, 30 percent wanted photo viewing and
multimedia functions, 37 percent wanted personal digital assistant capabilities
and 29 percent were interested in music listening features.
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