| June 11 2002
Despite the slowdown in handset sales in
the U.S. and Europe, a new Pyramid study highlights a number of regional
and strategic bright spots for handset vendors and mobile operators.
"Currently, vendors are focused
heavily on developed markets, where growth rates are slowing most
rapidly," said Daniel Torras (dtorras@pyr.com), Director of
Americas.
"Vendors need to expand their focus to
include regional hot spots, such as Asia, which will account for nearly
half of all mobile subscribers by 2006.
However, as vendors enter emerging markets,
they also need to be sensitive to issues such as price resistance, churn,
and black markets."
Additional
Pyramid findings include:
- 74% of all mobile handsets sold this
year worldwide will be GSM or one of its migration paths.
- By 2006, Asia Pacific will represent 45%
of the world's mobile subscribers.
- 433 million handsets will be sold this
year, of which nearly 35% will be attributed to China alone.
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