Motorola mcommerce Alliance Seeks To Create Mobile Food Court

Thursday, January 24, 2002

A McDonald's subsidiary became the first retailer to use a mobile shopping system created through an alliance between Motorola and Food.com.

Using the service, consumers set their preferences -- favorite items, pickup or delivery location, and payment methods -- online. The system "remembers" those preferences, enabling consumers who are on the go to make purchases with just a few clicks on a mobile device.

Retailers will be able to use the new technology allowing consumers to make location-based on-the-go purchases from cell phones, PDAs or personal computers, according to Motorola.

The first retailer to use the new mobile shopping system is Donatos Pizzeria. A subsidiary of McDonald's Corporation, Donatos plans to roll out the service nationwide in mid-2002. Customers will be able to place an order for pickup or delivery virtually anytime, anywhere, said Motorola.

The technology will include Food.com's patented geo-location service ensuring orders are routed to the correct store location for pickup or delivery. The two companies see their technology used for multiple retail markets. 

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