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17 September 1999
Plessey Malawi today announced it would
begin marketing the Iridium satellite system in Malawi. The Iridium system
provides telecommunications to industries operating in remote areas and to
people living in, or travelling to, areas where there are no terrestrial
(landline) or cellular services. Iridium is the first, and only,
company to provide voice and paging services with truly global
coverage.
"Telecommunications links are a prerequisite for a modern
economy," said Derek Oehley, Iridium Africa's marketing manager.
"The ability to use satellite phones in remote areas where fixed line
and cellular communications do not exist will be a great boost to Malawi's
economy, and its people."
Plessey Malawi, Iridium Africa's local business partner and trusted
supplier of business communications equipment, will be marketing the
Iridium service to users in government, transport, tourism, agriculture,
construction, health and research and other industries. "These
customers need simple-to-use and truly portable communications in the
remote areas and understand the contribution cost effective communication
can make to the bottom line, " said Clive Bagshaw, managing director
of Plessey Malawi.
Bagshaw pointed out that customers who have seen the Iridium handset have
been impressed by its small size, its ease of use and the phone's dual
role capability as either a satellite phone or a cellular phone.
"Iridium pushes the earlier generation briefcase-sized satellite
phone into the history books.''
And even more impressive, said Bagshaw,
is the price tag of Iridium satellite phones, which retail at
approximately half the cost of other satellite telephone systems.
Iridium handsets sell for around US$ 1500 and the pager for approximately
US$500. Airtime rates range between US$1,45 (for Iridium
satellite-to-Iridium satellite phone calls) and a fixed international call
rate of US$3 per minute (for calls made from an Iridium phone to any other
phone system, anywhere in the world). All rates are exclusive of
local VAT and taxes and in the case of handsets, exclusive of freight,
local VAT and taxes.
A wide range of accessories tailored to the communication needs of each
user - such as portable docking stations, car kits and magnetic mountable
antennas - are also available.
Furthermore, Iridium offers subscribers the convenience of one phone
number, one contract and one monthly bill. Users roam effortlessly
from satellite to cellular networks depending on the most cost-effective
option for a given moment.
Although callers in Malawi are unable, at
present, to dial the Iridium 8816 country code from a terrestrial or
cellular phone, calls can be made from an Iridium handset to any phone
system in Malawi (terrestrial or cellular) or the rest of the world.
Messages to the Iridium pager may be sent via the Internet for the cost of
a local call, allowing users in Malawi to contact an Iridium pager, no
matter where it is in the world, from any landline with Internet
connection.
If Malawi is to grow as a country, it needs to connect with the rest of
the world. "Economies grow by people talking to each other and
developing opportunities, " said Oehley. "GMPCS (Global Mobile
Personal Communications by Satellite) services, as offered by Iridium,
will not only provide African countries - such as Malawi - with access to
the world, but it does so without requiring governments to invest in
costly telecommunications infrastructures."
It has been estimated that it costs an average of US$750 for every
telephone line installed in Africa. But, says Oehley, cost is only one of
many factors that will make it difficult for governments and
telecommunications operators to even contemplate universal access or
dedicate large amounts of capital for telecommunications expansion.
Iridium Africa, a privately owned affiliate of the Mawarid Overseas
Company, has to date obtained over 40 licenses to operate its system in
Africa, a move which shows Africa recognises the benefits of a satellite
telephone for increasing industrial efficiency.
On Friday, 13 August 1999 Iridium LLC
opted for a voluntary Chapter 11 Protection filing in the US Bankruptcy
Court in Delaware, USA. Iridium Africa has joined other major stakeholders
- banks, bondholders and
strategic partners including Motorola - in supporting Iridium LLC's
decision to pursue an orderly, court-supervised financial restructuring
under the Chapter 11 filing. As an independent company, Iridium Africa is
financially unaffected by the restructuring of Iridium LLC.
A Chapter 11 reorganisation does not have the same connotation as
'bankruptcy' has in the rest of the world. Essentially, Chapter 11
in the US is a process designed primarily to give a financially troubled
company the 'breathing room' to reorganise its business affairs. The
action does not disable the company, and business will proceed as usual.
Iridium LLC CEO, John Richardson said that Iridium LLC's largest investors
- including Motorola and Nippon Iridium Corporation - fully supported its
efforts to restructure and remained committed to Iridium's success. |
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