News: VISA FIRST TO LAUNCH ELECTRONIC PURSE LOAD VIA GSM MOBILE PHONE

Johannesburg, 7 April 1999

Demonstrating the power of smart cards to provide anytime, anywhere access to bank services, Visa International announced that it had carried out the world's first down load of electronic cash onto an electronic purse card via a StarTac D GSM mobile phone.

The world's first implementation of the new technology will take place in Leeds, UK, where one of 62 worldwide Visa Cash programs is currently underway.  Barclaycard, the UK's largest credit card issuer, will make this service available to 1,000 selected Barclaycard cardholders, whose
cards also carry the Visa Cash electronic purse function. 

Tertius Steyl, head of relationship card initiatives, Visa Southern Africa said, "This new Visa Cash service means that, for the first time, a mobile phone can act just like an ATM, providing electronic cash and other information to consumers quickly and easily. 

It is tangible proof that devices such as phones, PCs, televisions, and personal digital assistants can be used with Visa smart cards to access new consumer services.  In effect, the smart card functions as a 'bank in the pocket' for consumers."

To load value, the cardholder inserts the Visa Cash card, which also contains a credit or debit application, into a slot on the StarTac D GSM mobile phone.

"The phone prompts the cardholder for a PIN and the amount of cash to be loaded.  The amount is then credited to the Visa Cash purse and debited from the cardholder's account.  The transaction time is less than one minute," continues Steyl.

The service uses a customised Motorola dual slot mobile phone, the StarTac D GSM mobile phone, the SIMphonIC SIM card created by De La Rue, and an m-Commerce Server developed by Logica.  

In Leeds, the service will be operated by Barclaycard and Cellnet over the GSM network. 

As well as providing the ability to download value via a GSM phone, Visa is also working with the European Telecommunications Standards Institute (ETSI) on specifications to enable new applications or functions to be downloaded to smart cards.

The specifications will be based on the Open Platform standard, which has been developed by Visa to facilitate the introduction of multifunction smart cards.

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