Location Based Services (LBS)

 
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Location-based services (LBS) employ accurate, real-time positioning of a mobile device to connect end users to nearby points of interest, advise them of current conditions such as traffic and weather, or provide routing and tracking information via wireless devices.

This latest technology has great potential to add value to existing or new wireless mobile data services.

 

Positioning Technologies

* See also Vendors implementing MPS technologies

The European Telecommunications Standards Institute  (ETSI) has ratified three location fixing schemes (LFS) which operators could use in addition to cell of origin (COO) for location dependent services. These are:

  • GPS
    Requires additional equipment or modification to Mobile Station

  • Enhanced Observed Time Differential (E-OTD)
    Requires both network and MS modification and

  • Time Of Arrival (TOA)
    Requires mainly network modification (modern handsets should be OK).

Cell of origin does not requires modification to the handset or networks and so is able to be used as the LFS for existing subscribers but is less accurate than the other methods employed.

In the USA, mobile location to an accuracy of 125 metres is mandatory. In the EU, it is 2008.

Ericsson, SnapTrack and CellPoint all have introduced GSM positioning systems. SnapPoint uses GPS; the others use only the GSM network. 

In October 2000,
the world's three largest mobile phone manufacturers -  Ericsson, Motorola and Nokia - founded the Location Interoperability Forum (LIF) to achieve the goal of offering location-based services worldwide on wireless networks and terminals. 

In December 2000, leading members of the wireless location industry have formalized the creation of the Wireless Location Industry Association (WLIA)

The positioning technology is similar to satellite-based Global Positioning Systems (GPS) but with the additional capability of determining location inside buildings, parking garages and other shielded areas such as inside a pocket or briefcase that are inaccessible to GPS systems. 

Security, Information and Messaging services based on cellular positioning will soon be widely available on the world market. 

For GSM subscribers' emergency calls, where such callers are often lost or in a state of shock, the MPS should ensure, for example, that the closest and most appropriate ambulance, fire and rescue resources are deployed at the scene of a fire. 

This will give more cellular operators the opportunity to increase profits by differentiating their market offering and get new revenue streams.''


 POSSIBLE LBS APPLICATIONS AND SERVICES
LBS services and applications cross over all aspects of the wireless market from consumer to business-to-business solutions. These include workforce management, vehicle and asset tracking, my nearest services, travel aids and even location based gaming and entertainment.

LBS services normally fall into one of the following location service types:
 
 - ACTIVE SERVICES
An active service requires the mobile handset owner to request or demand a location service. This is done via an SMS message or by dialing a voice number depending on the users mobile network operator. A typical Active service would be a "MY Nearest" type service where the handset owner request information for the nearest bar or cash pint machine.


 

 - PASSIVE SERVICES
A passive service is where the handset owner gives permission for trusted 3rd parties to locate their whereabouts. These are normal subscription type services such as work force applications or parental tracking services

Home > Location Based Services

Location News

MapQuest Launches New Mobile Service
Xybernaut Receives Way Point Patents for Location Delivery

WestLink Communications Selects TruePosition to Provide LBS
All Japanese Cellphones to Have GPS Function by 2007
MobiMap Location Based Services Now in South Africa
New service to locate children's mobile handset
Location services need low cost enablers - report
O2 UK launches Justfone's LBS 'Fonetrack'
Location-based service link-up
Nokia, Radiolinja trial WCDMA positioning
Orange to launch location based services across Europe
Location-based Services Misguided - study

Vodacom, SignalSoft, Compaq in wireless location-based services
CellGuides new location-fixing mobile phone add-on uses Sarantel antenna
Location Services May Defray Hefty Infrastructure Costs

IBM Delivers Location based Service
US Wireless Firms Choose Opt-In to Protect Privacy
SignalSoft awarded a location-based services patent

AirFlash/CellPoint Offer Integrated Location-Based Services

Benefon and CT Motion to deliver high accuracy location-based services
Motorola To Develop Wireless Vehicle Navigation
Mobile Location Services To Generate $20b by 2006

Location Technologies
Vendors implementing MPS technologies
Location Interoperability Forum (LIF)
Wireless Location Industry Association (WLIA)